Highest Protein Powders in Australia - Ranked 2026
Which protein powder in Australia has the most protein per scoop? We ranked the full market by raw density. The cleanest isolates lead the field.
41 products ranked. Updated 2026-08-14.
Overview
The protein powder aisle is a confusing place, but the numbers don't lie. Our top-ranked tub is True Protein Collagen + Vitamin C, a standout performer that leads with a huge 91.4g of protein per 100g. It's a collagen, so think skin and joint support, not a direct muscle-building whey, but its purity and lean formula earn it the top spot. Looking at the top of the leaderboard, a clear pattern emerges. Highly refined powders like collagen and hydrolysed whey dominate on protein density. Professional Whey Hydrolysed WPI sits at number two, packing 90.9g of protein per 100g with an unbeatable zero-additive ingredient list. Bulk Nutrients Collagen Protein Powder also secures a top-three finish, making it clear that the purest proteins sit in a class of their own. For most of us after a standard post-gym whey from Coles or Woolworths, the best picks sit just outside the top three. Aussie brands like Bulk Nutrients, BlackBelt, and True Protein offer excellent Whey Protein Isolate (WPI) and Concentrate (WPC) options. These tubs deliver high protein per scoop from grass-fed sources and often carry HASTA certification for competing athletes. Our final verdict? For the highest score on paper, grab the True Protein Collagen + Vitamin C. But for a pure, muscle-focused protein with clean label, the zero-additive Professional Whey Hydrolysed WPI is the one to get.
The verdict
True Protein Collagen + Vitamin C takes the top spot, driven by protein density of 91.4g protein per 100g. It's a reminder that collagen powders often lead on raw purity, and this one keeps the formula tight with just two additives and only 0.6g sugar per 100g. If you're using protein for skin, hair, or joint support, this is the standout performer on the numbers. For a traditional muscle-building protein, look to Professional Whey Hydrolysed WPI. It nearly matches the leader on purity with 90.9g protein per 100g, but delivers a much bigger 27.3g protein per serve. More importantly, it achieves this with a perfect list of one ingredient and zero additives, making it the cleanest, most direct hydrolysed whey protein we scored.
Rankings
- #1. Professional Whey Hydrolysed WPI - Protein Score 10.0/10 · Clean Score 9.8/10 · 27.3g/serve
With a Protein Score of 9.6/10, this is an exceptionally pure collagen powder. It's crucial to frame this correctly: collagen is for skin, hair, and joint support, not a direct replacement for whey for muscle repair. On the numbers, True Protein delivers a huge 91.4g of protein per 100g, with a minimal sugar count of just 0.6g per 100g. The formula is also clean, with only two additives. The added Vitamin C is a thoughtful inclusion, known to aid collagen synthesis. Each serve provides 9.1g of protein, making it an easy, unflavoured addition to a coffee or smoothie without any unwanted extras. For shoppers specifically looking for a high-quality, clean collagen peptide powder, this is the benchmark.
- #2. BlackBelt Whey Protein Isolate - Protein Score 10.0/10 · Clean Score 9.0/10 · 34.04g/serve
Professional Whey Hydrolysed WPI scores a perfect 10.0/10 on our protein metric, a rare feat achieved with a massive 90.9g of protein per 100g. The numbers are lean across the board, with just 0.7g of sugar per 100g and clean profile containing zero additives. Each serve provides a solid 27.3g of protein. It's result that lands this powder at #2, just behind the guide's winner, True Protein Collagen + Vitamin C. For shoppers who prioritise purity and want an unflavoured, high-potency whey protein isolate without any gums, fillers, or sweeteners, this is one of the cleanest and most effective protein powders you can get.
- #3. Coles Perform Elite Plant High Protein Powder Vanilla - Protein Score 10.0/10 · Clean Score 9.1/10 · 30.1g/serve
Bulk Nutrients Collagen Protein Powder scores 9.5/10, landing it right near the top of the category. On the numbers, it's almost a photo finish with our winner, True Protein Collagen + Vitamin C. It delivers a hefty 90.3g of protein per 100g, while also tying for the lowest sugar content we analysed at just 0.4g per 100g. A Clean Score of 9.4/10 from only two additives confirms it's a very straightforward formula. There's very little separating this from the number one spot. The protein density is excellent, and the near-zero sugar makes it a clean addition to any routine. If you're looking for a pure collagen protein powder without a long list of extras, this is one of the best you can get. It's a top pick that only misses the crown by a fraction of a point.
- #4. Bulk Nutrients Whey Protein Isolate (WPI) Protein Powder - Protein Score 10.0/10 · Clean Score 9.4/10 · 26.2g/serve
- #5. VPA Australia Whey Protein Isolate - Protein Score 10.0/10 · Clean Score 9.4/10 · 26.4g/serve
- #6. Protein Supplies Australia Whey Protein Isolate Vanilla Bean - Protein Score 10.0/10 · Clean Score 9.3/10 · 25.5g/serve
- #7. Bulk Nutrients Protein Matrix+ - Protein Score 9.9/10 · Clean Score 8.2/10 · 24.4g/serve
- #8. Bulk Nutrients Earth Protein Vegan Protein Powder - Protein Score 9.9/10 · Clean Score 9.0/10 · 22.9g/serve
- #9. Coles Perform Elite Whey High Protein Powder Chocolate - Protein Score 9.8/10 · Clean Score 8.6/10 · 30.2g/serve
- #10. Rule 1 R1 Protein Whey Isolate - Protein Score 9.7/10 · Clean Score 8.1/10 · 25g/serve
- #11. BlackBelt Whey Protein Concentrate - Protein Score 9.7/10 · Clean Score 8.6/10 · 30.8g/serve
- #12. Coles Perform Elite Whey High Protein Powder Vanilla - Protein Score 9.6/10 · Clean Score 8.7/10 · 30.6g/serve
- #13. Bulk Nutrients Collagen Protein Powder - Protein Score 9.5/10 · Clean Score 9.4/10 · 22.6g/serve
- #14. BlackWolf Nutrition ISO-PERFORMANCE - Protein Score 9.5/10 · Clean Score 8.6/10 · 25.8g/serve
- #15. Muscle Nation Plant Protein Powder Vanilla - Protein Score 9.4/10 · Clean Score 8.7/10 · 21.7g/serve
- #16. Rule 1 Whey Protein - Protein Score 9.1/10 · Clean Score 7.8/10 · 24g/serve
- #17. Coles Perform Plant Protein Powder Chocolate - Protein Score 9.1/10 · Clean Score 8.8/10 · 22.7g/serve
- #18. Musashi 100% Whey Protein Powder Chocolate Milkshake - Protein Score 9.1/10 · Clean Score 8.0/10 · 24.4g/serve
- #19. Professional Whey AUS Whey Protein Concentrate Organic Vanilla - Protein Score 9.1/10 · Clean Score 9.0/10 · 22.5g/serve
- #20. VPA Australia Premium Whey (WPC) - Protein Score 9.1/10 · Clean Score 8.5/10 · 23.8g/serve
Editorial deep dive
The protein powder aisle is a minefield of marketing claims, from grass-fed whey to multi-source plant blends. Sorting through the tubs requires a sharp eye on the nutrition panel, because the protein source and purity can vary wildly between two similar-looking products. We score these powders to find out which ones deliver on protein density and which are padded with fillers. Our analysis shows the top of the category is dominated by highly refined proteins, not the standard whey blends you might see at Coles or Woolworths. The leader is True Protein Collagen + Vitamin C, earning a Protein Score of 9.6. It sets a high bar with 91.4g of protein per 100g, showing what a specialised formula can achieve. It's a collagen, so its purpose leans more towards skin, hair, and joint support rather than pure muscle synthesis, a distinction many shoppers miss. Just behind the leader, other specialist powders show their strength. Professional Whey Hydrolysed WPI is an excellent example of purity, delivering 90.9g of protein per 100g with zero additives. Similarly, Bulk Nutrients Collagen Protein Powder scores well, packing 90.3g of protein per 100g with just 0.4g of sugar per 100g. These products highlight a clear trend: the cleanest, most protein-dense options are often single-ingredient formulas or simple blends from dedicated supplement brands. This presents a trade-off for the average shopper. While collagens and hydrolysed isolates score exceptionally well, they serve different needs than a typical Whey Protein Concentrate (WPC). A quality WPC or Whey Protein Isolate (WPI) is still the go-to for many lifters focused on muscle recovery. Tubs like Bulk Nutrients Whey Protein Isolate (WPI) Protein Powder offer a more traditional profile, with 87.3g of protein per 100g, which is still a very strong figure for its category. For shoppers wanting the best performer on the numbers, the choice is clear. True Protein Collagen + Vitamin C leads this list for its protein density and clean formula. If your goal aligns with what collagen offers, it's the standout pick. If you're after a traditional whey for post-training recovery, look to the high-ranking WPI options that follow closely behind.
Brand-by-brand notes
True Protein
True Protein is an Australian brand that has built a solid following with its clean, simple formulas. They're a major player online and in specialty supplement stores, but you won't find them doing your weekly shop at the major supermarkets. Across the 4 protein powders we've analysed, the brand leans into minimal ingredient lists and often carries HASTA certification for athlete assurance. The brand delivers on the numbers, claiming the top spot in our rankings. The category leader is True Protein Collagen + Vitamin C, which packs a massive 91.4g of protein per 100g. Their lineup averages a strong 79.1g of protein per 100g, keeping sugar low at just 2.4g per 100g. The weakest of the range is the True Protein Plant Protein, which at 66.9g of protein per 100g is still solid but can't match their whey or collagen offerings. For pure protein density, the Collagen + Vitamin C is the clear standout and an easy pick. If you're after a standard whey, their WPC80 and WPI90 tubs are both very clean performers. Just remember you'll need to order True Protein online from their website or a specialty retailer, as they aren't stocked on supermarket shelves.
BlackBelt
BlackBelt keeps its lineup simple and focused, offering two core protein powders: a whey concentrate and a whey isolate. The Australian brand emphasises grass-fed whey sources and has its products screened. You won't find these tubs during your weekly shop, as they are sold directly through the brand's website or via specialty supplement retailers. On the numbers, the range performs well, averaging a solid 81.0g of protein per 100g. There's a clear winner between the two tubs we've scored. The BlackBelt Whey Protein Isolate leads with 85.1g of protein per 100g and 3g of sugar. The BlackBelt Whey Protein Concentrate trails behind, offering 77g of protein per 100g with 3.9g of sugar. The choice here is pretty simple: the Whey Protein Isolate is the superior product on every key metric. It packs more protein for less sugar, making it the clear pick from the BlackBelt stable. Just remember you'll need to order it online, as you won't spot this brand sitting on a major supermarket shelf.
Bulk Nutrients
Bulk Nutrients is a Tasmanian-based company that has earned a solid reputation in the Australian sports nutrition scene. They focus on a wide range of powders backed by certifications like HASTA and lab testing, which gives shoppers a bit more confidence in what's on the label. You won't find these tubs doing a shelf walk at Coles or Woolworths; the brand sells directly to customers through its website. Across the 5 protein powders we've scored, the brand averages a strong 82.2g of protein per 100g. The standout is clearly the Bulk Nutrients Whey Protein Isolate (WPI), delivering 87.3g of protein per 100g with just 1.6g of sugar per 100g. On the other end, their Whey Protein Concentrate (WPC) is the weakest of their lineup, dropping to 75.7g of protein per 100g while carrying a much higher 8.9g of sugar per 100g. For shoppers after a straightforward, high-protein tub, the Whey Protein Isolate (WPI) is the one to grab. It's a clean and effective formula that holds its own against more expensive specialty brands. While the brand doesn't have the highest protein powder in our index, which is the True Protein Collagen + Vitamin C, its own Collagen Protein Powder is a joint winner for lowest sugar, with just 0.4g per 100g.
Professional Whey
Professional Whey keeps things simple with a tight focus on high-purity protein powders. This is an Australian brand that skips the supermarket shelves entirely, so you won't find their tubs during your weekly shop at Coles or Woolworths. Instead, their products are sold directly through their website or via specialty supplement retailers, targeting shoppers who are after clean, minimalist ingredient lists. The two powders we've scored show a clear split in performance. The standout is the Professional Whey Hydrolysed WPI, which pushes right to the top of the category with 90.9g of protein per 100g and a tiny 0.7g of sugar per 100g. It sits just behind the category leader, True Protein Collagen + Vitamin C, on protein density. In contrast, the Professional Whey AUS Whey Protein Concentrate Organic Vanilla is a step down, with 75.2g of protein per 100g and a much higher 8.4g of sugar per 100g. For anyone looking for maximum protein with minimal extras, the Hydrolysed WPI is the obvious pick from this brand. Its single-ingredient formula is about as clean as it gets, delivering on both protein and low sugar. The concentrate version is a decent performer but doesn't compete with the brand's best. To get your hands on either, you'll need to head online and order directly.
Rule 1
Rule 1 is an American sports nutrition brand with a sharp focus on performance formulas. You won't find these tubs on a trip to Coles or Woolies. Instead, they're stocked by specialty supplement stores and online retailers, targeting a more gym-focused crowd than the everyday shopper. The two protein powders we've analysed sit on either side of the brand's 78.0g protein average. The better of the two, the R1 Protein Whey Isolate, delivers a strong 83.33g of protein per 100g. Its sibling, the standard Whey Protein blend, is a fair step down at 72.73g of protein per 100g. Both use artificial sweeteners like sucralose and acesulfame potassium, which places them away from the cleaner formulas we've scored. If you're set on a Rule 1 tub, the R1 Protein Whey Isolate is the clear choice for its higher protein density. The standard Whey Protein blend is just too far behind on the numbers to recommend. Plan to order online or visit a dedicated supplement shop, as you won't be grabbing these with your weekly groceries.
Protein Supplies Australia
Protein Supplies Australia offers a cleaner take on protein powders, often found right in the supermarket aisle. This Australian brand focuses on grass-fed whey and more natural ingredient lists, adding digestive enzymes and probiotics to some tubs. Unlike many specialty brands that require an online order, you can find the two protein powders we've analysed at Coles or Woolworths. There's a significant split in performance across the lineup. The standout is the Protein Supplies Australia Whey Protein Isolate Vanilla Bean, delivering a hefty 85.1g of protein per 100g with just 1.2g of sugar per 100g. This puts it in the upper tier of the category. In contrast, the Whey Protein Powder Vanilla is a much weaker WPC, with protein dropping to 71.5g per 100g and sugar climbing to a high 9.2g per 100g. The choice here is simple. The Whey Protein Isolate Vanilla Bean is the clear pick for anyone serious about a high-protein, low-sugar powder from the supermarket. The standard Whey Protein Powder Vanilla, with its lower protein and much higher sugar, is one to be mindful of. For a clean WPI you can grab with the weekly groceries, the Isolate is a solid performer.
Coles
Coles is a dominant force on its own shelves, with 7 protein powders under its Perform and Perform Elite private labels. This makes them one of the most visible brands in our analysis. You won't find these tubs at Woolies or online supplement stores; they're a Coles-exclusive lineup designed for convenience when you're doing the weekly grocery shop. The range itself is a mixed bag. The brand's average of 68.8g of protein per 100g for a supermarket offering, but it's not troubling the category leaders. There's a noticeable gap between their premium and standard tiers. The standout is the Coles Perform Elite Plant High Protein Powder Vanilla, delivering 75.2g of protein per 100g. At the other end, the Coles Perform Whey Protein Powder Vanilla is the weakest link, with just 63.1g of protein per 100g. For shoppers looking for a simple, accessible option, the choice is clear. If you're buying a Coles-branded tub, make it the Coles Perform Elite Plant High Protein Powder Vanilla. It offers a much better protein density than the standard whey variant. The rest of the range sits firmly in the middle of the pack, so while they're convenient, they don't offer compelling numbers compared to specialist brands.
BlackWolf Nutrition
BlackWolf Nutrition is a UK-based sports nutrition brand with a focus on performance-oriented formulas. The two protein powders we've analysed are not products you'll find during a trip to Coles or Woolworths. Instead, this is a brand you'll need to track down online, either directly from their website or through a specialty retailer. The performance across their range is a tale of two very different tubs. Their BlackWolf Nutrition ISO-PERFORMANCE is a strong entry, delivering a hefty 85.9g of protein per 100g and keeping sugar low at 2g per 100g. On the other hand, the BlackWolf Nutrition Daily Whey + Collagen is a much weaker formula, with protein dropping to 70.1g per 100g while sugar climbs to 8.1g per 100g. If you're set on this brand, the choice is straightforward. The ISO-PERFORMANCE is the only one to consider, with a protein density that puts it in the upper ranks of the category. We'd skip the Daily Whey + Collagen, as you can find cleaner, more protein-dense options elsewhere for a daily-use powder.
Muscle Nation
Muscle Nation is a well-known Australian name in sports nutrition, moving its products from specialty stores right into the supermarket aisle. The brand's presence in major retailers like Coles and Woolworths makes their protein powders accessible for a weekly shop. We've analysed 3 of their popular tubs available in the grocery channel. On the numbers, the Muscle Nation range is a mixed bag. The brand averages 70.8g of protein and a relatively high 9.4g of sugar per 100g across the powders we've scored. The standout is the Muscle Nation Plant Protein Powder Vanilla, delivering a solid 72.4g of protein per 100g with only 3g of sugar per 100g. At the other end, the Muscle Nation High Protein Powder Vanilla sits at 67.1g of protein per 100g and carries a hefty 11.7g of sugar per 100g. For shoppers looking at Muscle Nation on the shelf, the choice is pretty clear. The Plant Protein Powder Vanilla is the cleaner pick of the bunch, offering decent protein density without the high sugar load. We'd give the High Protein Powder Vanilla a miss due to its sugar content, which is high for the category. Finding them is easy, just look for the tubs on your next supermarket run.
VPA Australia
VPA Australia is an Aussie outfit that puts a big focus on clean formulas, and the numbers back it up. Their [screened] Collagen Pro® - Protein Powder earns a perfect Clean Score of 6.7/10 of 10.0, the highest possible rating in our index. You won't find these tubs during your weekly shop at Coles or Woolies; the range is sold through their own website or at specialty supplement stores. Across the 4 protein powders we've scored, the brand's average sits at a solid 80.1g of protein per 100g. The VPA Australia Whey Protein Isolate is the clear standout, packing 88g of protein per 100g with only 2.5g of sugar per 100g. At the other end of the scale, the Premium Plant Vegan Protein is the weakest link, with a lower 69g of protein per 100g and a surprisingly high 12.2g of sugar per 100g. For a lean, high-protein scoop, the Whey Protein Isolate is the one to grab from this brand. If clean ingredients are your top priority, the Collagen Pro® is one of the best available anywhere. We'd give the Premium Plant Vegan Protein a miss due to its sugar load. Just remember to plan ahead, as you'll need to place an online order to get your hands on any of these.
Keep It Cleaner
Keep It Cleaner brings a wellness-focused angle to the protein aisle, with a range that feels more accessible than a hardcore supplement brand. As an Australian outfit, their products are built for convenience. All 5 of the protein powders we cover here are stocked in major Australian supermarkets, making them an easy grab during the weekly shop. On the numbers, the range is pretty average. The brand averages 53.2g of protein per 100g, which is well short of the category leaders. The standout is the Daily Boost Protein Powder Strawberry with 59.3g protein per 100g. At the other end, the Plant Protein Powder Vanilla trails significantly with just 43.8g protein per 100g, one of the lowest densities we've scored. If you're already buying Keep It Cleaner products and want to add a protein powder, the Daily Boost Protein Powder Strawberry is your best bet from their lineup. However, if protein density is your main goal, you'll find stronger performers from other brands. The plant-based options are particularly weak on protein, so we'd give those a miss if you're looking for a serious post-training refuel.
Musashi
Musashi is a sports nutrition veteran, one of the most visible brands on Australian shelves. You'll find their tubs in both major supermarkets and specialty supplement stores, making them a convenient grab for many. While they have a huge range of products, we've analysed 2 of their popular protein powders for this guide. The performance across these two tubs is a tale of two very different products. The Musashi 100% Whey Protein Powder Chocolate Milkshake is entry, with 74g of protein per 100g. However, the Musashi High Protein Powder lags significantly, delivering just 66.6g of protein per 100g and a hefty 14.4g of sugar per 100g, which is one of the higher sugar loads in this category. For shoppers, the choice is clear. The Musashi 100% Whey Protein Powder Chocolate Milkshake is the better of the two by a long shot, with more protein and less than half the sugar. Given its high sugar content, we'd give the High Protein Powder a miss. The brand's strength is its convenience, but it pays to read the label closely.
BSc
BSc is an Australian sports nutrition brand you can't miss. Their tubs are a common sight in major supermarkets, making them one of the most accessible protein powder brands for the average shopper. All five of the BSc protein powders we've analysed are available at Coles and Woolworths, so you can grab a tub during your regular grocery run. Many of their products are also HASTA certified, which is a big tick for athletes concerned about banned substances. On the numbers, the BSc range is pretty middle-of-the-road. With an average protein content of 67.3g per 100g, their powders sit well below the category leader, True Protein Collagen + Vitamin C, which packs 91.4g protein per 100g. The protein levels are very consistent across the BSc lineup, so the real difference is in the sugar. The BSc Shred Protein Powder is the best of their bunch with 7.1g of sugar per 100g, while the BSc High Protein Powder Chocolate is the weakest, containing 11.4g of sugar per 100g. For shoppers grabbing a tub off the supermarket shelf, the choice within the BSc range is clear. The BSc Shred Protein Powder is the one to go for, purely because it minimises the sugar load compared to its siblings. The co-branded flavours like Violet Crumble are fun, but check the sugar content before you commit. While convenient, none of the BSc powders challenge the top performers in our index for protein density or clean profiles.
Frequently asked questions
- What is the best protein powder in Australia 2026?
- The best protein powder in Australia for 2026 is True Protein Collagen + Vitamin C, which earns the top Protein Score of 9.6 in our analysis. It stands out by delivering the highest protein density in the category, with 91.4g of protein per 100g. It also keeps things very lean with just 0.6g of sugar per 100g, making it our number one pick based on the nutritional data.
- Is protein powder good for weight loss?
- It isn't a weight-loss product on its own, but the data shows some protein powders in Australia are better aligned with weight management goals for 2026. A powder high in protein and low in sugar and calories can support satiety. On the numbers, a product like Bulk Nutrients Collagen Protein Powder is a very lean option, providing 90.3g of protein per 100g with only 0.4g of sugar per 100g.
- Bulk Nutrients vs True Protein: which is better?
- On our scoring, True Protein comes out ahead, with its True Protein Collagen + Vitamin C product claiming the #1 spot in the category with a Protein Score of 9.6. Bulk Nutrients puts up a strong fight, particularly on specific metrics; its Collagen Protein Powder has the lowest sugar content we scored at just 0.4g per 100g. However, True Protein's winning combination of extremely high protein and low sugar gives it the edge overall. Pick True Protein for the highest overall Protein Score, but go for Bulk Nutrients if you're chasing the absolute lowest sugar content.
- How much protein is in Optimum Nutrition Gold Standard whey?
- Optimum Nutrition Gold Standard 100% Whey Vanilla Ice Cream contains 77g of protein per 100g. As a popular blended whey, it combines whey protein isolate, concentrate, and hydrolysed whey. Its nutritional profile includes 3g of sugar per 100g, placing it in the middle of the pack for both protein density and sugar content among the protein powders we analysed.
- Which protein powder has the least additives?
- The cleanest protein powder we scored is VPA Australia [screened] Collagen Pro® - Protein Powder, which earns a perfect Clean Score of 10. This score reflects its simple ingredient list, containing just collagen, prebiotic fibre, and a probiotic culture, with no artificial sweeteners, gums, or fillers. Another standout for simplicity is Professional Whey Hydrolysed WPI, which contains only a single ingredient: 100% hydrolysed whey protein isolate.
- What is the best low-sugar protein powder?
- We don't give nutritional advice, but on the numbers, the lowest-sugar protein powder we scored is Bulk Nutrients Collagen Protein Powder, with just 0.4g of sugar per 100g. Other low-sugar options include Musashi Plant Protein Plant Protein Powder Vanilla and VPA Australia [screened] Collagen Pro® - Protein Powder, which both contain only 0.5g of sugar per 100g. These collagen and plant-based options are significantly leaner than many whey-based alternatives.
- Is Musashi a good protein powder brand?
- We can't say if a brand is 'good' for you, but we can analyse its products on the data, and the Musashi range is a real mixed bag. Their Musashi Plant Protein Plant Protein Powder Vanilla is one of the best for low sugar, with only 0.5g per 100g. On the other hand, their Musashi High Protein Powder sits at the opposite end of the scale with 14.4g of sugar per 100g, one of the highest in the category. It shows why it's crucial to check the label on the specific tub you're buying, as quality can vary widely even within the same brand.
- How does ProteinScore rank protein powders?
- Our Protein Score is a 0-10 ranking based purely on the numbers from the nutrition label, designed to cut through marketing hype. We primarily reward protein density, meaning more grams of protein per 100g results in a higher score. We then apply penalties for higher levels of calories, sugar, and sodium. Separately, our Clean Score evaluates the ingredients list, rewarding shorter lists with fewer artificial additives, sweeteners, and fillers. Together, they provide a clear, data-driven view of a protein powder's quality.