BSc x Chupa Chups Soft Protein Choco Vanilla
BSc x Chupa Chups Soft Protein Choco Vanilla: independently scored 9.2/10 on Protein Score and 6.6/10 on Clean Score by ProteinScore.
16.3g protein per serve · 212 cal · 2g sugar · 143mg sodium · 55g serve.
Overview
This Chupa Chups collaboration from BSc sits in a softer, more flavour-forward corner of their extensive bar lineup. It swaps the dense, chewy texture typical of high-performance bars for a lighter, more cake-like bite that lives up to the "soft" in its name, leaning into its novelty branding. The ingredient list tells the story of how that texture is achieved. A blend of milk protein, soy isolate and collagen provides the foundation, but it's the extensive supporting cast of sweeteners like maltitol (E965) and sucralose, humectants, and vegetable fats (including palm fat) that delivers the confectionary experience. This is a product engineered for taste and mouthfeel first, with the macros built around it. Compared to the broader market, this bar holds its own. With 29.6g of protein per 100g, it lands comfortably above the 27g category average for protein snacks. However, its ingredient count of 30 is also significantly higher than the typical 22 we see, highlighting the trade-off for that unique soft format and flavour profile. Ultimately, this bar is for the person who wants their protein hit to feel like a genuine treat. It's not for the ingredient purist, but it successfully bridges the gap between a standard chocolate bar and a more functional, gym-focused snack. We see it as a smart way to satisfy a sweet craving without completely derailing the day's nutritional goals.
Protein Score: 9.2/10
The cost for this bar's protein is a dense, 212-calorie format driven by a mix of vegetable fats and sugar alcohols. Still, 16.3g of protein per bar is a solid contribution that earns a 7.8/10, landing it comfortably above the category average for protein density. That protein hit is useful for a post-workout top-up or a substantial afternoon snack to bridge a meal gap. It places the bar well ahead of standard supermarket snacks and into the territory of a genuinely functional food, even if it doesn't reach the 20g+ heights of the most dedicated recovery bars. Stacked against its sibling, the Strawberry Cream flavour, the protein and sugar numbers are almost identical. It sits in a different class to BSc's more hardcore 'High Protein' bars, which prioritise the protein macro above all else. This is a bar that balances the treat factor with a functional dose of protein.
Clean Score: 6.6/10
This is a heavily processed bar designed for a specific taste and texture, which is reflected in its ingredient list. The combination of multiple sweeteners, fats, and emulsifiers results in a Clean Score/10, trailing the average for the protein snacks we've tested. The list of 30 ingredients is driven by the need to create a shelf-stable, soft-textured, sweet product without a high sugar load. This involves artificial sweeteners like sucralose, sugar alcohols like maltitol (E965), bulking agents like polydextrose, and emulsifiers including soy lecithin and polyglycerol polyricinoleate (E476). While this level of processing won't suit shoppers chasing a short, whole-food ingredient list, it's the trade-off for a protein bar that mimics a confectionary item. It delivers the flavour and texture promised on the wrapper, but does so via a long list of functional and sensory additives.
Wins
- 16.3g of protein provides a functional hit.
- Soft texture is a welcome change from typical dense bars.
- Low sugar content at just 2g per bar.
Watch outs
- A long list of 30 ingredients.
- Contains the artificial sweetener sucralose.
- Uses palm fat in the chocolate compound.
Ingredients
BSc Protein Blend (Milk Protein Concentrate, Soy Protein Isolate, Collagen Peptide), No Added Sugar Milk Compound Chocolate (21%) (Vegetable Fat, Sweetener (Maltitol), Milk Solids, Soy Protein Isolate, Cocoa Solids, Emulsifiers (Soy Lecithin, Polyglycerol Polyricinoleate), Natural Flavour, Salt), Bulking Agent (Polydextrose), Humectant (Glycerol), Sweeteners (Maltitol Syrup, Sucralose), Vegetable Oils (Sunflower, Palm fat), Water, No Added Sugar White Compound Chocolate with protein (Vegetable Fat, Sweetener (Maltitol), Milk Solids, Soy Protein Isolate, Emulsifier (Soy Lecithin, Polyglycerol Polyricinoleate), Natural Flavours, Natural Colours (Lutein, Paprika Extract), Flavour, Golden Syrup, Tapioca Dextrin (1400), Emulsifier (Soy Lecithin), Salt.)
30 ingredients.
Frequently asked questions
- Is this BSc protein bar good for after the gym?
- Yes, it can be a convenient post-workout snack. With 16.3g of protein, it provides a solid top-up to help with muscle recovery after a session. It's more effective than a standard snack, but it doesn't quite hit the 20-30g of protein found in some dedicated, high-performance recovery bars. We'd say it's a good option when you need something quick and tasty on the go.
- Will the sweeteners in this bar cause stomach issues?
- It's possible for some people. This bar uses the sugar alcohol maltitol (E965) as a primary sweetener to keep the sugar content low. While generally safe, maltitol can cause digestive discomfort like gas or bloating in individuals who are sensitive to polyols, especially when consumed in large amounts. If you know you react to sugar alcohols, you might want to approach this bar with caution.
- How does this Choco Vanilla bar compare to other BSc protein bars?
- This bar is part of BSc's softer, more flavour-focused range. Compared to its direct sibling, the x Chupa Chups Soft Protein Strawberry Cream, it has virtually identical protein and sugar levels. It differs significantly from the brand's 'High Protein' bar range, which packs much more protein per gram (over 50g per 100g) and is aimed at maximising that single macro. This one is a balance of treat and function.
- Is this bar filling enough to replace a snack?
- Yes, for most people this will work well as a filling snack. It contains 212 calories, 16.3g of protein, and a decent amount of fibre, all of which contribute to satiety. It's much more substantial than a simple chocolate bar or muesli bar. While it's not designed to be a full meal replacement, it's certainly filling enough to bridge the gap between lunch and dinner or satisfy an afternoon craving.
- Where can I buy the BSc x Chupa Chups protein bar?
- This protein bar is catalogued in the snack aisle at Woolworths supermarkets across Australia. As stock can vary by location, it's always a good idea to check your local store. The brand may also sell it directly from their own website, so that's another place to look. We haven't verified its availability at other retailers.