BSc x Chupa Chups Soft Protein Strawberry Cream
BSc x Chupa Chups Soft Protein Strawberry Cream: independently scored 9.2/10 on Protein Score and 6.7/10 on Clean Score by ProteinScore.
16.2g protein per serve · 215 cal · 1.9g sugar · 141mg sodium · 55g serve.
Overview
The collaboration between Australian sports nutrition brand BSc and confectionery icon Chupa Chups is an interesting one, signalling a clear pivot towards flavour and texture over raw macro numbers. This bar doesn't try to be a gritty, dense recovery brick; its soft format is a deliberate choice for the shopper who wants a protein-boosted treat that feels more like a sweet snack. Nutritionally, it holds its own. With 29.5g of protein per 100g, it sits just above the 27g category average for the protein bars we track, while keeping sugar remarkably low at just 3.5g per 100g. The protein blend leans on milk protein, soy isolate and collagen peptides to achieve its 16.2g hit per serve. Compared with the brand's own x Chupa Chups Soft Protein Choco Vanilla flavour, this Strawberry Cream version has fractionally less protein and sugar, showing a consistent profile across this specific soft bar lineup. It's a different proposition to the brand's more functional 'High Protein Bar' range, which packs a much denser protein punch. Ultimately, this is a flavour-first, texture-led bar. We see it as a solid afternoon-slump option for those who find typical protein bars too dense or chalky, and are happy with a moderate protein hit that comes with a dose of nostalgia.
Protein Score: 9.2/10
The 16.2g of protein comes at the cost of 215 calories, landing this bar in a middle ground between a light snack and a heavy-hitter. It's the protein contribution that earns a 7.8/10, but the protein-per-calorie isn't as efficient as more functional, less dessert-like bars on the shelf. This score puts it comfortably above the category average for protein bars. While it doesn't reach the 20-30g protein payload of a dedicated post-workout bar, it easily clears the 2-5g found in a standard muesli bar, making it a legitimate protein-boosted snack. Stack it against the brand's own 'High Protein Bar' range and you see the trade-off clearly: this soft bar prioritises mouthfeel. It's not the bar you grab for pure recovery, but it's a significant step up from a regular chocolate bar when you need a protein top-up.
Clean Score: 6.7/10
This is a highly processed bar designed for a specific texture and shelf-stable sweetness, reflected in its ingredient list. The use of multiple sweeteners, emulsifiers, and bulking agents results in a Clean Score/10, which trails the typical product in this category. The 30-ingredient list includes artificial sweetener sucralose, sugar alcohol maltitol (E965), and emulsifiers like soy lecithin (E322) and polyglycerol polyricinoleate (E476). These are the trade-off for achieving a low sugar count, a soft texture, and a long shelf life without refrigeration. Shoppers focused on whole foods or minimal ingredients will likely find the list too long. However, for those comfortable with functional ingredients who want a low-sugar, high-protein treat that mimics a confectionery bar, the formulation achieves its goal.
Wins
- Delivers 16.2g of protein in a single 55g bar.
- Keeps sugar impressively low at just 1.9g per serve.
- Contains 12.2g of fibre per 100g, adding to satiety.
Watch outs
- A long list of 30 ingredients points to heavy processing.
- Contains multiple sugar alcohols, which can cause digestive upset for some.
- Protein density is lower than the brand's more functional bars.
Ingredients
BSc Protein Blend (Milk Protein Concentrate, Soy Protein Isolate, Collagen Peptide), No Added Sugar White Compound Chocolate (22%) (Vegetable Fat, Sweetener (Maltitol), Milk Solids, Soy Protein Isolate, Cocoa Solids, Emulsifiers (Soy Lecithin, Polyglycerol Polyricinoleate), Natural Flavour. Salt), Bulking Agent (Polydextrose), Humectant (Glycerol), Sweeteners (Maltitol Syrup, Sucralose), Vegetable Fat (sunflower oil, palm shortening), Soluble Corn Fibre, Water, Flavour, Isomalto-oligosacharide, Golden Syrup, Natural Vegetable Concentrate (beetroot, carrot), Tapioca Dextrin (1400), Emulsifier (Soy Lecithin), Salt, Raspberry Powder.
30 ingredients.
Frequently asked questions
- Will the sugar alcohols in this bar cause stomach issues?
- It's possible for some people. This bar contains the sugar alcohol maltitol (E965) to provide sweetness without sugar. While effective, maltitol can cause digestive issues like gas or bloating in sensitive individuals, especially when consumed in large amounts. If you know you react to sugar alcohols, you might want to approach this bar with caution. For most, a single bar is unlikely to be an issue, but we'd be mindful of eating several.
- Is this bar better for pre- or post-workout?
- It works best as a general snack or a moderate post-workout top-up. The 16.2g of protein is a solid contribution, but it falls short of the 20-30g typically found in dedicated recovery bars. The carbohydrate content is also relatively low. It's a convenient way to get protein in on the go, but we wouldn't rely on it as your primary muscle repair tool after a heavy session.
- Is this bar filling enough for a snack?
- Yes, for most people it should be satisfying enough to bridge a meal gap. At 215 calories, it's more substantial than a piece of fruit or a standard muesli bar. The combination of 16.2g of protein and a decent fibre load from ingredients like polydextrose and soluble corn fibre helps with satiety. We think it's a good fit for an afternoon snack to curb cravings.
- How does this compare to other BSc protein bars?
- This bar is part of BSc's 'Soft Protein' lineup, which prioritises a softer, more confectionery-like texture over maximum protein content. Compared to the brand's 'High Protein Bar' range, which has a much denser protein-per-100g figure, this Chupa Chups version is less of a functional recovery product and more of a flavour-led treat. Think of it as a more indulgent option within the broader BSc range.
- Where can I buy the BSc Chupa Chups protein bar?
- This bar is widely available in major Australian supermarkets. We have it catalogued as being stocked at both Coles and Woolworths. You may also find it available for purchase directly from the BSc brand website. As stock can vary by store location, it's always a good idea to check the supermarket's website for local availability before heading out.