five:am Honey & Cinnamon Organic Yoghurt
five:am Honey & Cinnamon Organic Yoghurt: independently scored 3.2/10 on Protein Score and 6.7/10 on Clean Score by ProteinScore.
6.8g protein per serve · 184 cal · 21.1g sugar · 86mg sodium · 150g serve.
Overview
This is a dessert yoghurt masquerading as a breakfast option. The honey and cinnamon flavour profile is a classic comfort combination, but the nutritional panel tells a story of indulgence, with 21.1g of sugar in a single 150g serve. That sugar load comes from both organic raw sugar and honey, which are listed high up on the ingredient list. Next to the broader yoghurt category, this tub underwhelms. Its 4.5g of protein per 100g is lower than the typical plain yoghurt we see (4-6g) and a world away from the protein density of Greek-style (6-10g). Meanwhile, its 14.1g of sugar per 100g sits at the very top end of the benchmark for flavoured yoghurts, and is more than double the category average. Even within the brand's own lineup, it stands out for its sweetness. Compared with the five:am Mango Organic Yoghurt, this Honey & Cinnamon version packs 0.1g more protein but also an extra 2.9g of sugar per 100g. That tells us this flavour is one of the more dessert-focused options in the range. As a large 700g tub, it's designed for household sharing. We'd position it as an after-dinner treat or a sweet snack rather than a daily go-to for starting the day, especially for anyone tracking their sugar intake.
Protein Score: 3.2/10
While five:am has higher-protein yoghurts in its range, this tub isn't one of them. With just 4.5g of protein per 100g, it sits below the benchmark for even a standard, unstrained yoghurt. The 6.8g of protein per 150g serve is minimal, earning a score of 1.9/10 that trails the field. The protein-per-calorie measure is another giveaway, delivering just 3.7g of protein for every 100 calories consumed. For a food to contribute meaningfully to protein goals, we look for a figure closer to 10g. This tub doesn't come close, lagging significantly behind the denser Greek and skyr-style yoghurts in the chiller. You would need to consume an enormous portion to get a significant protein hit, and the accompanying sugar load would be substantial. It's not a product we'd reach for to support recovery or to build a high-protein breakfast tub; it's simply not built for that job.
Clean Score: 6.7/10
This is a straightforward, minimally processed yoghurt, reflected in its ingredient list. With ten ingredients and a complete absence of artificial sweeteners, colours, preservatives, or gums, it presents a clean profile that scores 7/10. The base is simple and traditional: organic milk, cream, and live cultures. The use of organic ingredients, including milk, raw sugar, and honey, will appeal to shoppers who prioritise that certification. The score is solid, but it's held back from the top tier because the list extends beyond just milk and cultures to include added sugars, water, and rice starch for texture. Ultimately, the clean ingredient list is this product's main strength. It achieves its sweet, thick profile without resorting to the additives and artificial sweeteners common in the category. The trade-off is the high sugar content, which is something to be aware of if you're choosing it for its "clean" feel.
Wins
- Certified organic milk and cream base.
- Contains no artificial sweeteners, colours or preservatives.
- Includes live cultures for a traditional yoghurt base.
Watch outs
- Very high sugar content at 14.1g per 100g.
- Low protein at just 4.5g per 100g, below standard yoghurt.
- A single 150g serve contains 21.1g of sugar.
Ingredients
Organic Milk, Organic Raw Sugar, Water, Organic Cream (Milk), Milk Solids, Organic Honey (3%), Rice Starch, Cinnamon (0.02%), Acidity Regulator (Citric Acid), Live Cultures (Milk).
10 ingredients.
Frequently asked questions
- Is the sugar in this yoghurt added or natural?
- It contains both naturally occurring and added sugars. All dairy milk contains a natural sugar called lactose, but this yoghurt also has organic raw sugar and organic honey high on its ingredient list. The total sugar comes to 14.1g per 100g, or 21.1g in a single 150g serve, which is very high for a yoghurt. We'd treat this as a dessert or a sweet snack rather than a daily breakfast staple.
- How does this compare to plain Greek yoghurt for protein?
- It offers significantly less protein than a typical Greek yoghurt. This tub has 4.5g of protein per 100g, which is even below the 4-6g benchmark for standard plain yoghurt. In contrast, Greek-style yoghurts are strained, which concentrates the protein to between 6-10g per 100g. If getting a protein hit is your main goal, a plain Greek yoghurt is a much denser option.
- Does this five:am yoghurt have live cultures?
- Yes, the ingredient list confirms it contains 'Live Cultures (Milk)'. This means it's a traditional yoghurt made by fermenting milk with beneficial bacteria, which is standard for most yoghurts in the chiller aisle. The specific strains of bacteria (like L. acidophilus or B. lactis) are not named on the tub. For shoppers seeking a traditionally made yoghurt, this one fits the bill.
- Where can I buy five:am Honey & Cinnamon yoghurt?
- This five:am yoghurt is catalogued in the chiller aisle at Woolworths supermarkets across Australia. While it's a widely stocked brand, local store availability can vary, so it's always worth checking your nearest store. The brand may also sell its products directly from its own website, which is another place to look. We don't track real-time stock levels, so we can't confirm it will be on the shelf.
- Who owns the five:am organic yoghurt brand?
- The five:am brand is Australian. It was founded in 2011 and is now owned by Barambah Organics, another well-known Australian organic dairy company. The products are made in Queensland. This means when you're buying five:am, you're purchasing an Australian-made product from a company with a long history in the organic food space. For more detailed company history, the brand's website is the best source.