Keep It Cleaner Daily Boost Protein Powder Strawberry
Keep It Cleaner Daily Boost Protein Powder Strawberry: independently scored 5.8/10 on Protein Score and 8.1/10 on Clean Score by ProteinScore.
20.2g protein per serve · 102 cal · 1.8g sugar · 51mg sodium · 34g serve.
Overview
This strawberry protein powder from Keep It Cleaner is one of several whey-based options in their lineup, sitting squarely in the middle of the pack. Compared with their Protein Powder Chocolate, it offers a fraction more protein for the same sugar content, so the choice really comes down to flavour preference. It's a blend of whey isolate and concentrate, which explains the protein density landing below the typical 80-90g mark for a pure isolate.
With a protein level of 59.3g per 100g, this powder sits well below the category average of 74g for protein powders we've tracked. The ingredient list is also slightly longer than the typical powder on our list, but it avoids artificial sweeteners, using erythritol (968) and stevia instead. That trade-off - a more natural-feeling formula for lower protein purity - is the key to understanding this product.
It's clearly aimed at the everyday supermarket shopper who wants to add a bit of protein to their diet without fuss, rather than the gym regular chasing maximum protein per dollar. The use of soy lecithin (322) as an emulsifier is a nod to mixability, so it should dissolve reasonably well in a standard shaker with cold water. We see this as a convenient top-up protein, not a specialist recovery tool.
Protein Score: 5.8/10
Keep It Cleaner's whey powders consistently land in the mid-range for protein density, and this one is no exception. The 59.3g of protein per 100g is a direct result of using a whey blend rather than pure isolate, placing it below the category average and earning a 5.8/10.
That protein level is lower than the 65-80g benchmark for a standard Whey Protein Concentrate (WPC), let alone a pure Whey Protein Isolate (WPI). A 34g scoop delivers 20.2g of actual protein, meaning roughly 40% of what you're scooping isn't protein. This isn't necessarily a drawback if you're just looking for a convenient daily boost, but it's a significant detail for anyone tracking macros tightly.
Stack this against a premium WPI and the protein-per-scoop difference would be stark. It suits someone who wants a familiar brand from the supermarket aisle for casual use, not a lifter chasing the most efficient protein source for muscle recovery.
Clean Score: 8.1/10
The Keep It Cleaner brand generally sticks to a shorter, more natural-feeling ingredient list, and this powder follows that pattern. With 12 ingredients, it sits right on the category average for formulation complexity, helping it land an 8.1/10 for its clean profile.
The score is supported by the absence of any artificial sweeteners, with the formula using natural alternatives like erythritol (968) and steviol glycosides (stevia) instead. The only other additives are soy lecithin (322) to help it mix smoothly and a natural colour from beetroot extract. It's a straightforward approach that avoids the gums, fillers, and preservatives seen in some other powders.
This positions the bag as a solid choice for shoppers who prioritise what's left out of their powder as much as what's put in. While it doesn't have third-party certifications for banned substances, its simple, transparent ingredient panel will appeal to those who prefer a less-processed option for their daily shake.
Wins
- 20.2g of protein in every 34g scoop.
- Made in Australia from a local brand.
- No artificial sweeteners, colours or flavours.
Watch outs
- Protein purity of 59.3g/100g is low for a whey blend.
- Contains soy lecithin (322) as an emulsifier.
- Higher ingredient count than the category average.
Ingredients
Protein Powder Blend (75%) (Whey Protein (Isolate, Concentrate), Milk Protein (Isolate, Concentrate), Emulsifier Soy Lecithin), Natural Sweeteners (Erythritol, Steviol Glycosides), Natural Flavour, Strawberry Fruit Powder (0.5%), Natural Colour (Beetroot Extract).
12 ingredients.
Frequently asked questions
- Is Keep It Cleaner Daily Boost Protein Powder stronger on the numbers?
- We can't say if it's stronger on the numbers for you specifically, but the data for this Australian-made powder shows a moderate protein hit with low sugar. A 34g serve provides 20.2g of protein and just 1.8g of sugar, which is naturally derived. It's sweetened with erythritol (968) and stevia, not artificial sweeteners like aspartame or sucralose. However, its protein density of 59.3g per 100g is lower than the typical whey powders we've scored in Australia for 2026, making it more of a daily supplement than a high-performance recovery product.
- How much protein is in Keep It Cleaner Daily Boost?
- Each 34-gram scoop of Keep It Cleaner Daily Boost Protein Powder delivers 20.2 grams of protein. Per 100 grams, the protein powder contains 59.3 grams of protein, which is below the average for the protein powder category in Australia for 2026. The protein comes from a blend of whey protein isolate, whey protein concentrate, milk protein isolate, and milk protein concentrate. This makes it a multi-source dairy protein, suitable for a daily shake rather than a specialist post-workout recovery drink where higher purity is often sought.
- Keep It Cleaner Strawberry vs Chocolate protein: which is better?
- The Strawberry and Chocolate versions of Keep It Cleaner's protein powder are almost identical on the numbers. The Strawberry flavour has 59.3g of protein per 100g, while the Chocolate version has 59g. Both contain 5.3g of sugar per 100g. The choice really comes down to flavour preference, as the core nutritional delivery of protein, calories, and sugar is virtually the same. Neither offers a significant performance advantage over the other, so you can pick whichever taste you prefer.
- What's in Keep It Cleaner Daily Boost Protein Powder?
- Keep It Cleaner Daily Boost contains a blend of four dairy proteins: whey protein isolate, whey protein concentrate, milk protein isolate, and milk protein concentrate. The ingredient list totals 12 items, including natural sweeteners like erythritol (968) and steviol glycosides, natural flavouring, and beetroot extract for colour. It also contains soy lecithin (322) as an emulsifier to help it mix smoothly. Notably, it contains no added sugar or artificial sweeteners.
- Will this protein powder mix well in a shaker?
- Yes, it should mix quite well in a standard shaker with cold water or milk. The formula includes soy lecithin (322), which is an emulsifier added specifically to improve mixability and prevent clumping. While some protein powders can be stubborn, the inclusion of lecithin is a deliberate choice by manufacturers to ensure a smoother texture. This makes it a practical option for a quick shake at work or after a gym session without needing a blender.
- Is Keep It Cleaner an Australian brand?
- Yes, Keep It Cleaner is an Australian health food brand founded in 2015. The brand confirms its products, including this protein powder, are made in Australia. This provides a level of supply-chain traceability for shoppers who prioritise buying locally made supplements. For more detailed information about the company's history or full product range, the brand's own website is the best source.
- Where can I buy Keep It Cleaner protein powder in Australia?
- Keep It Cleaner's Daily Boost Protein Powder is catalogued in the health food aisle at Woolworths supermarkets across Australia. While it is listed at major grocery stores, it may also be available to purchase directly from the brand's website. We haven't verified other stockists, so checking the shelves at your local Woolworths is a reliable starting point.