Keep It Cleaner Daily Boost Protein Powder Strawberry
Keep It Cleaner Daily Boost Protein Powder Strawberry: independently scored 7.5/10 on Protein Score and 8.2/10 on Clean Score by ProteinScore.
20.2g protein per serve · 102 cal · 1.8g sugar · 51mg sodium · 34g serve.
Overview
As an Aussie-made powder found in the supermarket aisle, this bag targets convenience over raw performance. The protein comes from a blend of whey and milk isolates and concentrates, but the final purity of 59.3g per 100g is lower than you'd expect from a whey-dominant product, sitting well under the 74g category average for powders we track. Compared with the brand's own Protein Powder Chocolate, the numbers are almost a mirror image, with this Strawberry version delivering a negligible 0.3g more protein per 100g for the same sugar content. This suggests a consistent formulation across the brand's dairy-based range, prioritising accessibility and flavour over the higher protein density found in more specialist powders. The ingredient list is relatively straightforward for a flavoured powder, using natural sweeteners like erythritol (968) and stevia instead of artificial ones. The inclusion of soy lecithin (322) is a nod to mixability, aiming to prevent clumps in a standard shaker. It's a trade-off: you get a simple, locally made powder that's easy to find, but the protein-per-gram is a compromise we wouldn't make if muscle-building was the primary goal.
Protein Score: 7.5/10
Keep It Cleaner's protein powders consistently land in the middle of the pack, and this Strawberry bag is no exception. The 59.3g of protein per 100g is a key factor, sitting below the 65-80g benchmark for a typical Whey Protein Concentrate, let alone an Isolate blend. This earns it a Protein Score/10, which trails the field. The 20.2g of protein in a 34g scoop is decent, but it means over a third of your scoop is made up of other things - flavouring, sweeteners, and emulsifiers. For a product where protein is the headline act, that dilution is a significant detail that places it behind more efficient powders in the category. Ultimately, this lands as a casual-use powder rather than a dedicated training supplement. Lifters chasing maximum protein with minimal filler will find stronger options, but for someone wanting a convenient protein boost from their weekly Woolworths shop, it serves a purpose.
Clean Score: 8.2/10
The Keep It Cleaner brand generally sticks to a shorter, more recognisable ingredient list, and this powder follows that pattern. With 12 ingredients, it sits just above the category average, but avoids the artificial sweeteners, colours, and preservatives that can push a list out. This formulation earns it a Clean Score/10. The score is shaped by the presence of four additives: a natural colour from beetroot, natural sweeteners in erythritol (968) and stevia, and an emulsifier in soy lecithin (322). While these are common and generally considered benign, they still represent a degree of processing that separates this from a pure, unflavoured protein source. As an Australian-made product, it offers a degree of supply-chain traceability that many imported powders don't. For shoppers who prioritise local manufacturing and a clean label over raw protein stats, this bag presents a solid, accessible option on the supermarket shelf.
Wins
- 20.2g of protein in every 34g scoop.
- Australian-made by an Australian brand.
- No artificial sweeteners, colours or flavours.
Watch outs
- 59.3g protein per 100g is low for a whey blend.
- Contains soy lecithin (322), an emulsifier.
- No banned-substance certification listed.
Ingredients
Protein Powder Blend (75%) (Whey Protein (Isolate, Concentrate), Milk Protein (Isolate, Concentrate), Emulsifier Soy Lecithin), Natural Sweeteners (Erythritol, Steviol Glycosides), Natural Flavour, Strawberry Fruit Powder (0.5%), Natural Colour (Beetroot Extract).
12 ingredients.
Frequently asked questions
- Is Keep It Cleaner Daily Boost Protein Powder stronger on the numbers?
- We can't give specific nutritional advice, but the data for this Australian-made protein powder shows a mixed profile for 2026. It delivers 20.2g of protein per serve with only 1.8g of sugar, which is a solid contribution to daily protein needs. However, its protein density of 59.3g per 100g is lower than the category average for whey-based protein powders. It uses natural sweeteners and avoids artificial additives, which many shoppers prefer. Whether it's a good fit depends on if you prioritise ingredient simplicity over maximum protein content.
- Is Keep It Cleaner protein powder good for muscle gain?
- We don't make muscle-gain guarantees, but the numbers show this Australian protein powder provides 20.2g of protein per 34g serve, which supports muscle repair after exercise. For context, many lifters aim for 20-30g of protein post-workout. While it contains high-quality whey isolate and concentrate, its overall protein percentage is lower than more specialised protein powders. For serious athletes in 2026, a higher-purity whey isolate might be more efficient, but for daily maintenance or lighter training, this is a perfectly reasonable option.
- How much protein is in Keep It Cleaner Strawberry protein powder?
- A single 34-gram scoop of Keep It Cleaner's Strawberry protein powder contains 20.2 grams of protein. Looking at the whole bag, the protein powder's protein density is 59.3 grams per 100g. This is a blend of whey protein isolate and whey protein concentrate. While the per-serve amount is substantial, the per-100g figure is lower than the typical benchmark for a whey concentrate powder, which usually sits between 65g and 80g.
- Keep It Cleaner Strawberry vs Chocolate protein: which is better?
- The Strawberry and Chocolate flavours from Keep It Cleaner are almost identical on the numbers. The Strawberry version has 59.3g of protein per 100g, while the Chocolate has 59g. Both have the same sugar content at 5.3g per 100g. Both use a blend of whey isolate and concentrate and are naturally sweetened. Choosing between them comes down to flavour preference, as their nutritional profiles and performance are virtually interchangeable. Neither offers a significant protein advantage over the other.
- What's in Keep It Cleaner Daily Boost Protein Powder?
- Keep It Cleaner's protein powder is built on a protein blend of whey protein isolate and whey protein concentrate, which makes up 75% of the formula. The ingredients list totals 12 items, including natural sweeteners like erythritol (968) and steviol glycosides, natural strawberry flavour, and a small amount of strawberry fruit protein powder. It also contains soy lecithin (322) as an emulsifier to help it mix smoothly, and beetroot extract for its pink colour. It contains no added sugar or artificial sweeteners.
- Will this protein powder mix well in a shaker?
- Yes, it should mix quite well in a standard shaker with cold water or milk. The ingredient list includes soy lecithin (322), which is an emulsifier added specifically to improve mixability and prevent clumping. This is a common ingredient in protein powders that helps the protein powder dissolve smoothly, resulting in a better texture. While some powders can be stubborn, the inclusion of lecithin is a good sign that this one is designed for a smooth shake without needing a blender.
- Where can I buy Keep It Cleaner protein powder in Australia?
- Keep It Cleaner's protein powders are catalogued in the health food aisle at Woolworths like Woolworths. As an Australian brand, its products are widely distributed in grocery stores across the country. While it's commonly found on supermarket shelves, it may also be available to purchase directly from the brand's own website. We don't track real-time stock levels, but you'll typically find it alongside other mainstream protein and supplement brands.
- Is Keep It Cleaner a good Australian protein brand?
- We can't say if a brand is 'good' for everyone, but Keep It Cleaner is a well-established Australian company known for accessible grocery products. Their protein powders typically feature simple ingredient lists and use natural sweeteners, appealing to shoppers who avoid artificial additives. However, their protein density often sits below the average for more specialised sports nutrition brands. They offer a solid entry-level or casual-use option, but may not suit elite athletes who need maximum protein purity or third-party testing.