Keep It Cleaner Plant Protein Chocolate Flavour 345g
Keep It Cleaner Plant Protein Chocolate Flavour 345g: independently scored 6.2/10 on Protein Score and 9.7/10 on Clean Score by ProteinScore.
15.5g protein per serve · 113 cal · 0.5g sugar · 100mg sodium · 34.5g serve.
Overview
With just five ingredients on the list, this Aussie-made powder from Keep It Cleaner is one of the cleanest plant-based options on the shelf. That short list is unusual, landing well under the category average of nine ingredients we see in protein powders. The formula is built on pumpkin seed protein, steering clear of the more common pea and soy isolates. Compared with the brand's Plant Protein Powder Vanilla, this chocolate version packs a fraction more protein and a little less sugar. The 45g of protein per 100g is still significantly lower than the 73.4g average for the powder category, a direct result of using a less processed, single-source plant protein without the addition of cheaper fillers to pad out the number. This isn't a powder for a lifter chasing maximum protein per scoop. It's for the ingredient-conscious shopper who wants a simple, plant-derived protein boost from a known Australian brand, and accepts a lower protein density to get it. The 345g bag is also smaller than the typical 1kg bags in this aisle, making it a lower-commitment entry point.
Protein Score: 6.2/10
This bag lands mid-table on protein content, but it trails the field for a dedicated plant powder. The 15.5g of protein per serve is a decent boost, but the underlying 45g of protein per 100g is lower than the 55-75g benchmark for plant-based proteins, earning a 5.5/10. The source here is pumpkin seed protein, which is less concentrated than the pea or soy isolates that dominate the category. This accounts for the lower protein density. It delivers 13.7g of protein for every 100 calories, which is efficient, but the absolute amount per scoop is modest. For a lifter focused on hitting a high daily protein target, this may feel underwhelming. It's better suited to someone looking for a supplementary scoop in a smoothie rather than a primary post-workout recovery shake where every gram counts.
Clean Score: 9.7/10
Sweetened with erythritol (968) and steviol glycosides (960), this powder avoids artificial sweeteners entirely. With a minimal list of just five ingredients and no gums, emulsifiers or artificial flavours, it achieves a 9.6/10, clearing the category average with ease. The result is one of the cleanest, most straightforward ingredient panels in the plant protein space. Keep It Cleaner has built this powder for simplicity, using only pumpkin seed protein, cocoa, natural flavours and the two aforementioned natural sweeteners. This is a deliberate choice that prioritises minimal processing. The trade-off for such a clean formula is often texture and mixability, as it lacks the lecithin or vegetable gums that help powders dissolve smoothly. For shoppers who read labels and want to avoid anything artificial, this is one of the best options on the supermarket shelf.
Wins
- Only five ingredients on the list.
- 15.5g of protein from pumpkin seeds.
- No artificial sweeteners used.
Watch outs
- Protein per 100g is below the plant powder benchmark.
- 15.5g protein per serve is a relatively light hit.
- No banned-substance certification listed.
Ingredients
Pumpkin Seed Protein (72%), Erythritol, Cocoa Powder (8%), Natural Flavours, Natural Sweetener (Steviol Glycosides).
5 ingredients.
Frequently asked questions
- Is Keep It Cleaner Plant Protein a stronger nutritional fit?
- We can't say if it's specifically a stronger nutritional fit, but the data shows it has a very clean ingredient profile for a protein powder available in Australian supermarkets in 2026. With just five ingredients and no artificial sweeteners, colours, or preservatives, it scores exceptionally well on our clean criteria. The protein content of 15.5g per serve comes from pumpkin seeds, offering a plant-based alternative to whey. However, its protein density is lower than the category average, which is a trade-off for the simple formula.
- How much protein is in Keep It Cleaner Chocolate Protein?
- A single 34.5g serve of Keep It Cleaner's Chocolate Plant Protein contains 15.5g of protein. Per 100g, the protein powder provides 45g of protein, which is lower than the typical 55-75g range for plant-based powders we track in Australia for 2026. This means that while it contributes a decent amount to your daily intake, it's not as concentrated as many other options on the market, particularly whey-based powders. The protein source is pumpkin seed protein, making it a suitable option for vegans.
- What's in Keep It Cleaner Plant Protein?
- Keep It Cleaner's Plant Protein has a very short ingredient list, containing just five items in total. The main ingredient is pumpkin seed protein (72%), which is the source of its protein content. The other ingredients are erythritol (968) (a sugar alcohol), cocoa protein powder for the chocolate flavour, natural flavours, and steviol glycosides (stevia) as a natural sweetener. The formula contains no artificial sweeteners, colours, emulsifiers, or preservatives, making it one of the cleaner protein powders on the supermarket shelf.
- Keep It Cleaner Plant Protein vs regular Protein Powder: which is better?
- The brand's regular whey-based Protein Powder in Chocolate flavour has a higher protein density, offering 59g of protein per 100g compared to this Plant Protein's 45g. However, this plant-based version has a much cleaner ingredient list, with only five ingredients and no added sugar, earning it a higher Clean Score. The choice depends on your priority: if you want more protein per scoop and don't mind a longer ingredient list, the whey version is stronger. If you prioritise a minimal, plant-based formula, this one is the better fit.
- Is Keep It Cleaner a good protein brand?
- We can't give nutritional advice, but Keep It Cleaner is a legitimate Australian-owned brand known for its focus on simple, clean-label products. Their protein powders consistently score very well on our Clean Score metric, often featuring short ingredient lists with no artificial additives. However, their Protein Scores tend to sit below the category average, meaning they are often less protein-dense than competitors. They are a good choice for shoppers prioritising ingredient transparency over maximising protein per scoop.
- How does ProteinScore rate this protein powder?
- This protein powder's protein content of 45g per 100g sits below the typical benchmark for plant-based protein powders, which generally fall between 55g and 75g. The 15.5g of protein per serve is a useful top-up but trails many other powders in the category. For this reason, it receives a Protein Score that is below the average for the powders we've analysed. It's better suited for daily wellness shakes rather than for an athlete's post-workout recovery, where higher protein density is often preferred.
- Where can I buy Keep It Cleaner protein in Australia?
- Keep It Cleaner's Plant Protein powder is stocked at major Australian supermarkets, with this particular bag listed at Woolworths. As a widely distributed grocery brand, you'll typically find it in the health food aisle alongside other protein powders and supplements. While it's readily available in supermarkets, the brand may also sell it directly from their own website, which is worth checking for their full range of products and flavours.