Keep It Cleaner Plant Protein Powder Vanilla
Keep It Cleaner Plant Protein Powder Vanilla: independently scored 5.5/10 on Protein Score and 9.7/10 on Clean Score by ProteinScore.
15.1g protein per serve · 108 cal · 0.6g sugar · 100mg sodium · 34.5g serve.
Overview
Compared to the brand's own Chocolate protein powder, this Vanilla version delivers around 15g less protein per 100g. It's a significant gap that positions this bag as one of the lighter options in the Keep It Cleaner lineup, prioritising a different goal over sheer protein density.
The protein comes entirely from pumpkin seeds, a less common choice than the usual pea or soy isolates. At 43.8g of protein per 100g, it sits well below the 55-75g benchmark we see for most plant-based powders, and is also considerably lower than the category average of 74g. This isn't a powder for a lifter chasing maximum protein per scoop.
What you get instead is an exceptionally simple formula. With just four ingredients and no artificial sweeteners, gums, or emulsifiers, it's one of the cleanest powders on the supermarket shelf. We see this as a trade-off: you sacrifice protein efficiency for a product that feels less processed and avoids common additives.
As an Aussie-made product from a brand known for its grocery-aisle presence, this bag is aimed squarely at the everyday shopper, not the dedicated athlete. It's stocked in major supermarkets, making it an accessible, if lighter, option for adding a small protein boost to a daily smoothie.
Protein Score: 5.5/10
This powder lands in the bottom half of the plant-based category for protein density. The 43.8g of protein per 100g is lower than the typical 55-75g range for plant powders, and a 15.1g serve is modest for a 34.5g scoop. The lighter protein load earns it a 5.5/10.
On the shelf, this translates to a protein-per-calorie figure that trails more efficient powders. While many brands use pea or soy to maximise the protein hit, Keep It Cleaner opts for pumpkin seed protein, which results in a less dense product.
For a shopper adding a scoop to a smoothie for a small boost, it serves a purpose. But for a lifter looking for a meaningful post-training recovery shake, the numbers will feel underwhelming next to almost any other dedicated protein powder.
Clean Score: 9.7/10
Sweetened with erythritol (968) and steviol glycosides from stevia, this powder avoids all artificial sweeteners. That choice, combined with a short four-ingredient list, gives it a 9.7/10 for clean formulation, clearing the category average with ease.
There are no gums, emulsifiers, colours or preservatives - a rarity in a category where additives are often used to improve texture and mixability. The trade-off for this simplicity might be a grittier texture in a shaker compared to powders that use soy lecithin (322) or other emulsifiers.
The result is one of the least-processed plant protein powders you can find in a major supermarket. It suits an ingredient-conscious shopper who reads the back of the pack and is willing to sacrifice some protein efficiency for a minimal formula.
Wins
- Delivers 15.1g of protein per 34.5g serve.
- An exceptionally short list of just four ingredients.
- Contains no artificial sweeteners, colours or preservatives.
Watch outs
- Protein per 100g is below the plant powder benchmark.
- Lower protein density than other powders in the range.
- Single protein source, not a more complete blend.
Ingredients
Pumpkin Seed Protein (72%), Erythritol, Natural Flavour, Natural Sweetener (Steviol Glycosides).
4 ingredients.
Frequently asked questions
- Is Keep It Cleaner Plant Protein Powder stronger on the numbers?
- We can't give specific nutritional advice, but the data for this protein powder shows a very clean ingredient profile, which is a positive sign for many shoppers in Australia. With just four ingredients and no artificial sweeteners, colours, or preservatives, it scores very well on our clean-ingredient metrics for 2026. However, its protein content of 43.8g per 100g is lower than the typical plant powder benchmark (55-75g), so whether it's the right choice depends on whether you prioritise ingredient simplicity over a high protein dose.
- Is Keep It Cleaner a good protein brand?
- Keep It Cleaner is a well-regarded Australian brand known for its focus on simple, accessible grocery products, and this protein powder reflects that ethos. The brand's products, made in Australia, generally score very well on our clean-ingredient criteria for 2026, often using minimal additives. While this specific plant powder has a lower protein density than many specialist sports nutrition brands, it offers a transparent, plant-based option for shoppers who want a straightforward formula from a local company.
- How much protein is in Keep It Cleaner Plant Protein Powder?
- A single 34.5g scoop of Keep It Cleaner Plant Protein Powder in Vanilla provides 15.1g of protein. When measured per 100g, the protein powder contains 43.8g of protein, which is lower than the 55-75g benchmark for most plant-based protein powders on the market. This makes it a lighter option, suitable for supplementing daily intake rather than for athletes seeking maximum protein per scoop for recovery.
- What is in Keep It Cleaner Plant Protein Powder?
- This protein powder has a very short and simple ingredient list, containing just four items in total. The main ingredient is pumpkin seed protein (72%), which is a less common plant source than pea or soy. The other ingredients are erythritol (968) (a sugar alcohol for sweetness), natural flavour, and a natural sweetener derived from stevia (steviol glycosides). It contains no artificial sweeteners, colours, or preservatives.
- Keep It Cleaner Plant Protein vs Chocolate: which is better?
- Choosing between the Vanilla Plant Protein and the brand's Chocolate flavour comes down to your priorities. The Vanilla Plant Protein has a much cleaner, shorter ingredient list. However, the Chocolate flavour is significantly higher in protein, delivering 59g per 100g compared to this version's 43.8g. If your main goal is maximising protein intake, the Chocolate version is the stronger performer based on the numbers.
- Where can I buy Keep It Cleaner protein powder in Australia?
- Keep It Cleaner's protein powders are widely available in major Australian supermarkets. This Vanilla Plant Protein powder is catalogued at both Coles and Woolworths. As a mainstream grocery brand, you'll typically find it in the health food aisle rather than with specialist sports supplements. The brand may also sell it direct from their own website.
- How does this protein powder's protein stack up per scoop?
- Each 34.5g scoop delivers 15.1g of actual protein, which means the scoop is about 44% protein by weight. This is on the lower side for a protein powder, where many whey and even other plant-based options can offer 20-25g of protein in a similar-sized scoop. It's a trade-off for the simple, pumpkin-seed-based formula that avoids more processed isolates and fillers.