Keep It Cleaner Protein Powder Chocolate
Keep It Cleaner Protein Powder Chocolate: independently scored 7.4/10 on Protein Score and 8.3/10 on Clean Score by ProteinScore.
20.1g protein per serve · 110 cal · 1.8g sugar · 50mg sodium · 34g serve.
Overview
Keep It Cleaner carves out a space on the main supermarket aisle, aiming for accessibility over the high-performance specs of supplement-store brands. The formula uses a blend of whey and milk proteins - both isolates and concentrates - to deliver 59g of protein per 100g. That's a softer protein hit than a pure whey protein isolate (WPI) would deliver, but it's a common profile for a product balancing cost and supermarket appeal. Compared with the brand's Daily Boost Protein Powder Strawberry, this chocolate version has a fraction less protein at 59g per 100g. This figure sits well below the 74g category average for protein powders we track, while its sugar content of 5.3g per 100g matches the average exactly. It signals a product designed for broad appeal rather than for the dedicated lifter chasing maximum purity. The inclusion of soy lecithin (322) is a practical choice, added to help the powder mix smoothly in a shaker without clumping. We also note the use of natural sweeteners erythritol (968) and stevia, a clear move away from the artificial options like sucralose or aspartame common in the category. It ships in a bag, which is a more flexible format than a hard tub. Ultimately, this is a powder for the convenience-led shopper who values Australian manufacturing and a clean sweetener profile. Athletes and lifters focused on maximising protein intake per gram will find more potent options in the specialist aisle, but for a daily shake that's easy to find, it does the job.
Protein Score: 7.4/10
Stack this against the brand's Daily Boost Protein Powder Strawberry and the protein numbers are virtually identical, signalling a consistent formulation across the range. With 59g of protein per 100g, this powder lands below the typical 65-80g range for a whey concentrate, earning a 5.7/10. The protein source is a blend, which explains the lower density compared to a pure isolate. The 20.1g of protein in a 34g scoop means that just under 60% of what's in your scoop is actual protein. For many, that's a perfectly adequate contribution to a daily protein goal. However, it trails the field when compared to more specialised powders where that figure often pushes above 80%. This isn't the powder for a serious lifter optimising every gram for muscle recovery. It's better suited to someone looking to supplement their diet with a convenient protein boost, without being overly concerned with hitting the highest possible numbers. The lower protein density is the trade-off for its supermarket accessibility and price point.
Clean Score: 8.3/10
The use of natural sweeteners like erythritol (968) and steviol glycosides (960) instead of artificial ones is the key trade-off here, keeping the ingredient list relatively trim. With 11 ingredients in total, it scores an 8.3/10, clearing the average for protein powders. It's the result for a flavoured powder on the supermarket shelf. The three additives present are all common and serve clear functions. Soy lecithin (322) is an emulsifier that helps the powder dissolve in water without clumping, while erythritol and stevia provide sweetness without adding sugar or the aftertaste some associate with artificial sweeteners like sucralose (955). This formula shows a deliberate choice to prioritise a more natural-feeling ingredient panel over achieving the lowest possible ingredient count. For the shopper who reads labels and prefers to avoid artificial additives, this powder presents a trustworthy option in a mainstream supermarket setting, backed by its Australian-made credentials.
Wins
- Delivers 20.1g of protein per 34g scoop.
- Made in Australia from a local brand.
- Contains no artificial sweeteners, colours or preservatives.
Watch outs
- Protein purity of 59g per 100g is below the category bar.
- Uses a blend of four different protein sources.
- Less protein-dense than typical isolate powders.
Ingredients
Protein Powder Blend (72%) (Whey Protein (Isolate, Concentrate), Milk Protein (Isolate, Concentrate), Emulsifier Soy Lecithin), Natural Sweeteners (Erythritol, Steviol Glycosides), Cocoa Powder (10%), Natural Flavours.
11 ingredients.
Frequently asked questions
- Is Keep It Cleaner Protein Powder a stronger on the numbers choice?
- We can't say if it's a stronger on the numbers choice for you specifically, but the data shows a mixed nutritional profile for Australian shoppers in 2026. This protein powder offers 20.1 grams of protein per serve with no added sugar and no artificial sweeteners, which is a positive. However, its protein density of 59 grams per 100g is significantly lower than the 74g average for protein powders we track. It's a trade-off between a cleaner ingredient list and lower protein content compared to more specialised brands.
- Is Keep It Cleaner a good Australian protein brand?
- Keep It Cleaner is a verified Australian-owned and made brand, which is a major plus for shoppers wanting to support local. Their products, including this protein powder, are widely available in Australian supermarkets like Coles and Woolworths. In terms of quality for 2026, our scores show their powders typically have a strong clean profile but a below-average protein density. They cater well to ingredient-conscious shoppers rather than athletes chasing the highest possible protein content.
- How much protein is in Keep It Cleaner Chocolate Protein Powder?
- A single 34-gram scoop of Keep It Cleaner Chocolate Protein Powder contains 20.1 grams of protein. Looking at the whole bag, the protein density is 59 grams per 100g. This is lower than the typical whey concentrate (WPC) which usually starts at 65g per 100g, and well below the category average of 74g. It's a respectable amount per scoop, but less concentrated than many other powders on the market.
- What is in Keep It Cleaner Protein Powder?
- Keep It Cleaner Protein Powder is built on a blend of four dairy proteins: whey protein isolate, whey protein concentrate, milk protein isolate, and milk protein concentrate. The formula contains 11 ingredients in total, including cocoa powder for flavour. It's sweetened naturally with erythritol (968) and steviol glycosides instead of artificial options like sucralose or aspartame. It also includes soy lecithin (322), which acts as an emulsifier to help it mix more smoothly in a shaker.
- Keep It Cleaner Chocolate vs Strawberry: which is better?
- The Chocolate and Daily Boost Strawberry protein powders from Keep It Cleaner are almost nutritionally identical. The Strawberry version has 59.3g of protein per 100g, while the Chocolate has 59g, a negligible difference. Both have the same amount of sugar (5.3g per 100g) and are free from added sugars and artificial sweeteners. Your choice between them really just comes down to flavour preference, as the protein and clean scores are virtually the same.
- Will Keep It Cleaner protein powder mix well?
- The ingredient list suggests this protein powder should mix quite well in a standard shaker with cold water. It contains soy lecithin (322), which is an emulsifier added specifically to improve mixability and prevent clumping. While not a guarantee of a perfectly smooth texture every time, the presence of an emulsifier is a strong indicator that the brand has formulated it for easy, on-the-go shaking without necessarily needing a blender.
- Where can I buy Keep It Cleaner protein in Australia?
- Keep It Cleaner's protein powders are widely stocked in major Australian supermarkets. You can typically find this Chocolate protein powder on the shelves at both Coles and Woolworths. While it's a mainstream grocery item, it's always a good idea to check the stock levels at your local store online before heading out. The brand may also sell it directly from their own website.