Keep It Cleaner Protein Powder Chocolate
Keep It Cleaner Protein Powder Chocolate: independently scored 5.7/10 on Protein Score and 8.3/10 on Clean Score by ProteinScore.
20.1g protein per serve · 110 cal · 1.8g sugar · 50mg sodium · 34g serve.
Overview
As an Australian-made brand found in major supermarket aisles, Keep It Cleaner offers a whey blend for the everyday shopper, not just the gym specialist. It's designed for accessibility, using familiar whey and milk proteins rather than chasing the high-purity numbers of dedicated sports nutrition brands.
The 59g of protein per 100g sits well below the 74g category average for powders we've scored. It's a similar story across the brand's range; their Daily Boost Protein Powder Strawberry, for instance, has a near-identical 59.3g of protein per 100g. This isn't a high-purity isolate, but a more moderate blend aimed at a broader audience.
We see the ingredient list as the main drawcard. It's refreshingly short for a flavoured powder, using natural sweeteners like erythritol (968) and stevia instead of artificial ones. The inclusion of soy lecithin (322) is a nod to mixability, aiming to prevent clumps in a shaker. This positions the bag not as a tool for elite lifters, but as a convenient daily booster for smoothies and shakes.
Protein Score: 5.7/10
Compared to others in the brand's lineup, this Chocolate flavour performs almost identically, with its 59g of protein per 100g just shy of the 59.3g in the Strawberry version. This consistency points to a deliberate formulation choice, landing the product a 5.7/10, which trails the category average.
The protein source is a blend of whey and milk proteins, both isolates and concentrates. This mix delivers a 20.1g protein hit in a 34g scoop, meaning the scoop itself is about 59% protein. For a whey-based product, this is lower than the 65-80g per 100g we'd expect from a standard Whey Protein Concentrate (WPC).
Ultimately, this isn't a powder for a lifter chasing maximum protein per scoop with minimum filler. It's a trade-off between protein density and the convenience of a supermarket-stocked product with a straightforward formula. The protein-per-calorie is still respectable, but it doesn't compete with more specialised WPIs.
Clean Score: 8.3/10
The use of natural sweeteners like stevia and erythritol (968) keeps the sugar low without resorting to artificial options, a key factor in its formulation. This choice, alongside a tight list of just 11 ingredients, earns the bag an 8.3/10 for clean formulation, clearing the category average.
The formula avoids colours and preservatives, leaning on cocoa powder and natural flavours for taste. The one additive of note is soy lecithin (322), a common emulsifier used to ensure the powder mixes smoothly into liquid without clumping, a practical benefit for anyone using a simple shaker.
As an Australian-made product, it offers a degree of supply-chain traceability that resonates with shoppers who prefer local brands. While it lacks third-party certifications for banned substances, its clean profile is aimed squarely at the health-conscious grocery shopper, not the competition athlete.
Wins
- 20.1g of protein in every 34g scoop.
- Made in Australia, from an Australian brand.
- No artificial sweeteners, using erythritol (968) and stevia instead.
Watch outs
- Protein purity of 59g/100g is below the whey category bar.
- Uses a blend of four different protein sources.
- Not for competition athletes needing third-party tested powder.
Ingredients
Protein Powder Blend (72%) (Whey Protein (Isolate, Concentrate), Milk Protein (Isolate, Concentrate), Emulsifier Soy Lecithin), Natural Sweeteners (Erythritol, Steviol Glycosides), Cocoa Powder (10%), Natural Flavours.
11 ingredients.
Frequently asked questions
- Is Keep It Cleaner Protein Powder stronger on the numbers?
- We can't say if it's stronger on the numbers for you specifically, but the data shows it's a naturally sweetened protein powder with a modest protein count. Each 34g serve provides 20.1g of protein and just 1.8g of sugar, which is low. The protein per 100g is 59g, which sits below the Australian category average for protein powders we've scored in 2026. It's made in Australia and avoids artificial sweeteners, using erythritol (968) and stevia instead, which is a plus for ingredient-conscious shoppers.
- How much protein is in Keep It Cleaner Chocolate Protein Powder?
- A single 34g scoop of Keep It Cleaner Chocolate Protein Powder contains 20.1g of protein. Per 100g, the protein powder has 59g of protein, which is lower than the typical whey concentrate benchmark of 65-80g. This protein density is a key reason for its mid-range Protein Score in our 2026 Australian protein powder index. It's designed more as a daily wellness booster than a high-performance powder for athletes chasing maximum protein content.
- Is Keep It Cleaner a good protein brand?
- We don't give nutritional advice, but Keep It Cleaner is a well-known Australian brand founded in 2015, with its products made locally. On the numbers, its protein powders tend to score higher for their cleaner ingredient lists than for pure protein density. This Chocolate protein powder, for example, has a protein level below the category average but uses natural sweeteners and a relatively short ingredient list. It's a solid choice for shoppers prioritising natural ingredients over maximum protein.
- Keep It Cleaner Chocolate vs Strawberry: which is better?
- The nutritional profiles for the Keep It Cleaner Chocolate and Daily Boost Strawberry protein powders are almost identical. The Strawberry version has a fraction more protein at 59.3g per 100g, compared to 59g in the Chocolate one. Both have the same sugar content (5.3g per 100g) and are naturally sweetened. The choice really comes down to flavour preference, as the core macros and ingredient philosophy are consistent across both.
- What's in Keep It Cleaner Protein Powder?
- Keep It Cleaner's Chocolate protein powder is built on a blend of whey and milk proteins, specifically whey protein isolate, whey protein concentrate, milk protein isolate, and milk protein concentrate. The formula contains 11 ingredients in total, including cocoa powder for flavour. For sweetness, it uses natural sweeteners erythritol (968) and steviol glycosides instead of artificial options like sucralose or aspartame. It also includes soy lecithin (322) as an emulsifier to help it mix smoothly.
- Will Keep It Cleaner protein powder mix well?
- The ingredient list suggests it should mix quite well in a standard shaker with cold water or milk. It contains soy lecithin (322), an emulsifier specifically added to help protein powders dissolve and prevent clumping. While we don't physically test mixability, the presence of an emulsifier is a strong indicator that the brand has formulated it for a smooth texture, which is a common expectation for a daily-use protein shake.
- Where can I buy Keep It Cleaner protein powder in Australia?
- Keep It Cleaner's protein powders are widely available in major Australian supermarkets. You can typically find this chocolate protein powder bag on the shelves at both Coles and Woolworths. While it's listed in those national retailers, it may also be available to purchase directly from the brand's own website, so it's worth checking there too for other potential options or bundle deals.
- How does ProteinScore rank this protein powder?
- This protein powder's protein density of 59g per 100g is the main factor influencing its score. This figure is lower than the benchmark for a typical whey concentrate (65-80g) and sits below the average of all protein powders we have analysed. While the 20.1g of protein per serve is a useful contribution, the lower-than-average purity means it doesn't rank as a high-performance powder. It's positioned more for general wellness than for serious lifters.