Keep It Cleaner Protein Powder Vanilla
Keep It Cleaner Protein Powder Vanilla: independently scored 5.6/10 on Protein Score and 8.3/10 on Clean Score by ProteinScore.
20.1g protein per serve · 107 cal · 2g sugar · 52mg sodium · 34g serve.
Overview
You can find this bag in the health aisle of major supermarkets, which is exactly where Keep It Cleaner aims to be. It's an accessible, Australian-made protein powder for the everyday shopper, not the hardcore gym-goer. The formula blends whey isolate and concentrate, but the protein density sits below the typical powder we track, landing well under the 74g per 100g category average.
Compared with the brand's own Protein Powder Chocolate, this vanilla version has a fraction more protein but also a little more sugar. The broader story across the Keep It Cleaner range is one of accessible, naturally-sweetened products that don't chase the sky-high protein numbers of more specialised brands. They offer a consistent and cleaner alternative to many mass-market options.
The ingredient list is refreshingly short. The protein comes from a whey blend, bolstered by soy lecithin (322) to ensure it mixes smoothly in a shaker. Instead of artificial sweeteners like sucralose or aspartame, the formula uses erythritol (968) and steviol glycosides (stevia) for taste, which aligns with the brand's clean-label positioning.
Ultimately, this powder is about convenience and clean ingredients, not peak performance. It's a trade-off: you get an easy-to-find, Aussie-made product with no artificial sweeteners, but you sacrifice the protein purity you'd find in more dedicated WPI or WPC tubs from supplement-specific brands. For many, that's a deal worth making.
Protein Score: 5.6/10
Compared to Keep It Cleaner's Chocolate flavour, this Vanilla version delivers a fraction more protein but also a touch more sugar. The 20.1g of protein in a 34g scoop is a decent contribution to a daily smoothie, but the powder's overall protein density earns it a 5.6/10, which trails the field for whey-based products.
The key number is the 59.1g of protein per 100g. This figure sits below the established benchmark for both whey protein concentrate (65-80g) and pure whey isolate (80-93g). As a blend of the two, a lower figure is expected, but it also lands well short of the 74g category average for protein powders on our list.
This isn't a powder for a lifter chasing maximum protein efficiency with minimum filler. Instead, it's a convenient option for someone looking to add a moderate protein boost to their diet without venturing into specialist supplement stores. The protein-per-calorie is still respectable, but it doesn't compete with the category leaders.
Clean Score: 8.3/10
A short ingredient list free of artificial sweeteners gives this powder a solid clean-label profile. With just ten ingredients in total, it scores an 8.3/10, clearing the average for the protein powder category and signalling a formula that avoids unnecessary additives.
The score is driven by what's left out: no artificial sweeteners, colours, or preservatives. Instead, the sweetness comes from natural sources like erythritol (968) and steviol glycosides (stevia). The inclusion of soy lecithin (322) is a practical one, acting as an emulsifier to help the powder dissolve without clumping in a shaker.
While it doesn't carry third-party certifications like HASTA or Informed Sport, its straightforward formula will appeal to ingredient-conscious shoppers. This bag represents a trade-off: a cleaner, more natural product that's widely available in supermarkets, in exchange for a lower protein content than more processed, specialised powders.
Wins
- 20.1g of protein per 34g scoop.
- Made in Australia by an Australian-owned brand.
- No artificial sweeteners, using stevia and erythritol (968) instead.
Watch outs
- Protein purity of 59.1g per 100g is well below the category average.
- Contains soy lecithin (322) as an emulsifier.
- Not third-party tested for banned substances.
Ingredients
Protein Powder Blend (75%) (Whey Protein (Isolate, Concentrate), Milk Protein (Isolate, Concentrate), Emulsifier Soy Lecithin), Natural Sweeteners (Erythritol, Steviol Glycosides), Natural Flavours.
10 ingredients.
Frequently asked questions
- Is Keep It Cleaner Protein Powder stronger on the numbers?
- We can't give specific nutritional advice, but the data shows a mixed profile for this Australian-made powder in 2026. It delivers 20.1 grams of protein per serve with only 2 grams of sugar, using natural sweeteners like stevia instead of artificial ones. However, its protein density of 59.1g per 100g is significantly lower than the 74g category average for protein powders in Australia. This makes it less efficient for those purely chasing maximum protein, but a reasonable option for casual use where ingredient simplicity is valued.
- How much protein is in Keep It Cleaner Vanilla Protein Powder?
- Each 34-gram scoop of Keep It Cleaner Vanilla Protein Powder contains 20.1 grams of protein. Per 100 grams, the protein powder has 59.1 grams of protein, which is below the Australian category average of around 74g for protein powders we've analysed for 2026. This means that while a single serve provides a decent protein hit, it's less concentrated than many other whey-based products on the market. It's built on a blend of whey and milk proteins, combining both isolate and concentrate forms.
- What's the difference between Keep It Cleaner's whey and plant protein powders?
- The key difference is the protein source and density. This whey-based Vanilla powder uses a blend of whey and milk proteins to deliver 59.1g of protein per 100g. In comparison, the brand's Plant Protein Powder Vanilla uses plant sources and offers a lower 43.8g of protein per 100g. While both are naturally sweetened, the plant version scores higher for ingredient simplicity on our index. Shoppers choosing between them are essentially deciding between the higher protein content of dairy or the cleaner, plant-based formulation.
- Will this protein powder mix well in a shaker?
- The formula includes soy lecithin (322), which is an emulsifier added specifically to help the protein powder dissolve smoothly in liquid. This is a common ingredient in protein powders to prevent clumping and improve mixability, especially in cold water. While individual results can vary based on the liquid used and how vigorously you shake it, the presence of lecithin is a strong indicator that it's designed to mix without major issues in a standard shaker bottle.
- What is Keep It Cleaner Vanilla Protein Powder sweetened with?
- This protein powder is sweetened with natural sweeteners, specifically erythritol (968) and steviol glycosides (960), which comes from the stevia plant. It contains no added table sugar and no artificial sweeteners like sucralose, aspartame, or acesulfame potassium. This is a key feature of the Keep It Cleaner brand, which focuses on products without artificial additives, appealing to shoppers who prefer to avoid them. The total sugar content is low, at just 2 grams per serve.
- Where can I buy Keep It Cleaner protein powder in Australia?
- Keep It Cleaner's protein powders are widely available in major Australian supermarkets. This Vanilla flavour is catalogued at both Coles and Woolworths. You can typically find it in the health food aisle alongside other protein supplements and wellness products. The brand may also sell it directly from their own website, but its primary retail presence is in the grocery channel, making it one of the more accessible protein powders on the shelf.
- Is Keep It Cleaner an Australian brand?
- Yes, Keep It Cleaner is an Australian health food brand that was founded in 2015. According to the brand, its products, including this protein powder, are made in Australia. This local manufacturing is a key part of their identity, appealing to shoppers who prioritise supporting Australian companies and supply chains. For more detailed company history, the brand's own website is the best source of information.