NOWAY NOWAY!® Collagen Jelly Bar Box of 12 - Belgian Choc
NOWAY NOWAY!® Collagen Jelly Bar Box of 12 - Belgian Choc: independently scored 9.4/10 on Protein Score and 6.2/10 on Clean Score by ProteinScore.
21g protein per serve · 170 cal · 5.4g sugar · 50mg sodium · 60g serve.
Overview
Compared to the brand's Mint Candy Cane bar, this Belgian Choc version packs a fraction more protein and a touch less sugar. the difference here is the texture: a soft, jelly-like centre that stands apart from the dense, chewy format dominating the protein bar aisle. It's a deliberate point of difference in a crowded market. The protein comes from hydrolysed bovine collagen peptides, not the usual whey or casein. With 18 ingredients, it sits below the category average for ingredient count, but it does rely on the sugar alcohol Erythritol (968) and the natural sweetener Stevia to keep the sugar load to 5.4g per bar. At 35.1g of protein per 100g, it's significantly denser in protein than the typical snack we track. This isn't a whole-food snack, but a functional one designed to hit a protein number with an unusual texture. We see it as a solid choice for anyone tired of chalky bars, provided you're on board with the collagen source and the specific additives used to create that unique jelly mouthfeel.
Protein Score: 9.4/10
Getting to 21 grams of protein in a 170-calorie bar is an efficient trade, landing this bar ahead of the category average with a 7.6/10. It delivers a protein hit comparable to dedicated recovery bars, making it a genuinely functional snack rather than a simple treat with a dusting of protein. The 12.3g of protein per 100 calories is a strong metric, putting it in the upper tier for protein density. While many bars use whey or plant proteins, the choice of bovine collagen here is the key differentiator for the NOWAY! range, delivering a complete amino acid profile through the hydrolysis process. This makes it a solid option for post-gym refuelling or for hitting daily protein targets without a huge calorie cost. It's not a light snack, but a purpose-built bar for those prioritising protein intake over all else.
Clean Score: 6.2/10
The 18-ingredient formula and seven additives, this bar lands just below the category average for ingredient panel simplicity, earning a 6.2/10. The score is mainly influenced by the presence of a preservative (Potassium Sorbate) and stabilisers like Polydextrose and Agar, which are common in shelf-stable snacks. These additives are what make the unique jelly-like texture possible. The list also includes the sugar alcohol Erythritol (968) and the natural sweetener Steviol Glycosides, which work together to keep the sugar content down to just 5.4g per serve while still delivering a sweet chocolate flavour. It's a processed, functional food, not a whole-food snack. For shoppers who prioritise a unique texture and high protein over a minimal ingredient list, the trade-offs here are clear and deliberate. If you prefer a shorter ingredient list, other options in the category might be a better fit.
Wins
- A solid 21g of protein per 170-calorie bar.
- Uses collagen peptides, a different source to typical whey bars.
- Only 5.4g of sugar per 60g serve.
Watch outs
- Contains seven additives, including a preservative and stabilisers.
- The jelly texture may not appeal to everyone.
- Uses the sugar alcohol Erythritol, which can cause digestive issues for some.
Ingredients
Hydrolysed Bovine Collagen Peptides (32%), Dark Compound Chocolate (17%) (Sugar, Vegetable Fat, Cocoa Powder (15%), Emulsifier (Sunflower Lecithin), Salt, Natural Flavour), Water, Erythritol, Corn Fibre, Polydextrose, Gelatine, Natural Flavours, Cocoa Powder, Glycerine, Agar, Preservative (Potassium Sorbate), Sweetener (Steviol Glycosides).
18 ingredients.
Frequently asked questions
- Will the sugar alcohols in this bar cause stomach issues?
- They might for some people. This bar contains Erythritol (968), a sugar alcohol used to provide sweetness without the calories of sugar. While many people tolerate it well, some can experience bloating or digestive upset, particularly in larger quantities. If you know you're sensitive to sugar alcohols, you might want to be cautious. We'd suggest trying one bar first to see how you react before committing to a full box.
- Is this bar better for pre or post-workout?
- It's best suited for post-workout recovery. With 21 grams of protein, it delivers a substantial hit to support muscle repair and growth after exercise. While you could have it before a workout, the high protein and fibre content might feel a little heavy for some during a session. For a convenient post-gym refuel that's different from a shake, it's a strong contender.
- Is this bar filling enough to keep me full?
- Yes, it's quite filling for its size. The combination of 21g of protein and a high fibre content from corn fibre and polydextrose is designed to promote satiety and keep you feeling full. At 170 calories, it's more substantial than a light snack and should help curb hunger between meals. We think it works well as a satisfying afternoon-slump snack.
- How does the protein compare to other bars?
- It's well above average for the category. This bar's 35.1g of protein per 100g is significantly higher than the typical protein bar average of 27g per 100g that we track. The 21g serve is firmly in the range of a dedicated protein bar, not a 'snack with a bit of protein'. It's a genuinely high-protein option in its category.
- Who makes NOWAY protein bars and where are they from?
- NOWAY! products are made by ATP Science, an Australian supplement company. According to the brand, they are based in Queensland and their NOWAY collagen protein products are made in Australia. For more detailed company information or specifics on their manufacturing process, the brand's own website is the best source of information.