NOWAY NOWAY!® Collagen Jelly Bar Box of 12 - Pineapple
NOWAY NOWAY!® Collagen Jelly Bar Box of 12 - Pineapple: independently scored 9.1/10 on Protein Score and 6.2/10 on Clean Score by ProteinScore.
20.4g protein per serve · 175 cal · 5.5g sugar · 64mg sodium · 60g serve.
Overview
The name gives the game away: this isn't your standard oat-and-whey protein bar. The first thing you notice is the texture, a firm jelly that's a world away from the dense, chewy bars that dominate the aisle. It's a deliberate choice by the brand, leaning into a format that feels lighter and more like a confection, complete with a dark chocolate coating. On the numbers, it holds its own. With 33g of protein and 9.1g of sugar per 100g, it packs a stronger protein punch with less sugar than the typical protein bar we score. The ingredient list, at 20 items, is also slightly shorter than the category average, though it relies on a blend of fibres and sweeteners to achieve its texture and taste profile. Compared with the brand's own Raspberry jelly bar, this Pineapple flavour has a fraction less protein and sugar, showing tight consistency across the range. The protein source is hydrolysed bovine collagen, which is what enables the jelly format and sets it apart from the more common whey or plant-based options. We see this as a purpose-built snack for someone who prioritises texture variety. Ultimately, this is a bar for the texture-seeker. If you find most protein bars too heavy or chalky, the lighter, wobbly mouthfeel here is the main event. It delivers a genuine protein serve in a format that feels more like a treat from the corner shop.
Protein Score: 9.1/10
Shoppers wanting a genuine protein hit without the usual dense, chalky texture often reach for this bar. The 20.4g of protein per serve is solid for the category, clearing the bar for a dedicated protein snack and earning a 7.5/10. At 11.4g of protein for every 100 calories, its protein-for-calorie efficiency is also respectable. That protein comes from hydrolysed bovine collagen peptides, not the more common whey or casein. This is a deliberate choice that dictates the bar's unique jelly-like texture. While collagen has a different amino acid profile to whey, it still contributes a significant protein load to your daily intake. Stack this against a standard muesli bar with its 2-5g of protein, and the difference is night and day. This is a functional snack designed to deliver protein, landing squarely in the 20-30g range we expect from a true protein bar. It's a legitimate choice for a post-gym bite or an afternoon slump-buster.
Clean Score: 6.2/10
ATP Science doesn't pursue third-party certifications like HASTA or Informed Sport for this bar, which is a factor for tested athletes. The 5.9/10 Clean Score reflects a product that uses a moderate number of additives to achieve its unique texture and shelf stability, landing it just below the category average for ingredient simplicity. The ingredient list contains twenty items, including the sugar alcohol erythritol (968) and sweeteners from stevia. Additives like polydextrose, agar, and gelatine are used to create and stabilise the signature jelly texture, while potassium sorbate (202) acts as a preservative. This isn't a whole-food bar, and it doesn't pretend to be. The trade-off for the novel jelly format and long shelf-life is a list of functional ingredients designed to make it work. For the everyday consumer, this is unlikely to be a concern, but ingredient-conscious shoppers might prefer a shorter list.
Wins
- Delivers a solid 20.4g of protein in a 60g bar.
- Uses collagen peptides as the primary protein source.
- Contains no artificial sweeteners, using stevia instead.
Watch outs
- Contains 20 ingredients, including seven additives.
- Sugar content of 5.5g per bar is a notable trade-off.
- Collagen is not a complete protein for muscle synthesis.
Ingredients
Hydrolysed Bovine Collagen Peptides (30%), Dark Compound Chocolate (17%) (Sugar, Vegetable Fat, Cocoa Powder (15%), Emulsifi~er (Sunflower Lecithin), Salt, Natural Flavour), Water, Erythritol, Corn Fibre, Polydextrose, Gelatine, Coconut Milk Powder, Natural Flavours, Glycerine, Citric Acid, Agar, Preservative (Potassium Sorbate), Sweetener (Steviol Glycosides).
20 ingredients.
Frequently asked questions
- Is the NOWAY Collagen Jelly protein bar stronger on the numbers?
- We can't give specific nutritional advice, but the data for this protein bar shows a strong protein-per-calorie ratio for the Australian market in 2026. Each 60g bar delivers 20.4g of protein for 175 calories, which is efficient for a snack this size. However, it does contain 5.5g of sugar per bar and a list of 20 ingredients, including thickeners and preservatives to achieve its jelly-like texture. Whether it fits a 'stronger on the numbers' lifestyle depends on your personal dietary goals and tolerance for processed ingredients.
- Is the NOWAY Collagen Jelly protein bar good for weight loss?
- It isn't a weight-loss product on its own, but its macros could support a calorie-controlled diet for some Australians in 2026. With 20.4g of protein and 10.9g of fibre per 100g, it's designed to be more satisfying than a typical chocolate protein bar, which may help with managing hunger between meals. At 175 calories per protein bar, it's a portion-controlled snack, but sustainable weight loss depends on your entire diet and exercise, not just one product.
- How much protein is in a NOWAY Pineapple Jelly protein bar?
- A single 60g NOWAY Pineapple Jelly Bar contains 20.4g of protein. This comes from hydrolysed bovine collagen peptides, which make up 30% of the protein bar's ingredients. This protein level is comparable to many dedicated whey-based protein bars, making it a substantial option for a post-workout snack or to boost your daily protein intake. The protein-per-100g figure is 33g, which is well above the category average for protein snacks.
- What's in the NOWAY Collagen Jelly protein bar?
- The main ingredient is hydrolysed bovine collagen peptides, making up 30% of the protein bar. It also contains dark compound chocolate, water, sweeteners like erythritol (968) and steviol glycosides (960), and fibres such as corn fibre and polydextrose. To create its unique jelly texture, it uses gelatine and agar, along with coconut milk powder and natural flavours. The full list has 20 ingredients, including a preservative, potassium sorbate (202), to keep it shelf-stable.
- Is NOWAY a good protein brand?
- We can't say if a brand is 'good' for you, but we can assess its products against the market. ATP Science, the company behind NOWAY, is an Australian brand based in Queensland, and its products are made locally. On our scorecard, NOWAY's protein snacks consistently score above average for protein content, using collagen as their signature source. They tend to have longer ingredient lists to achieve their unique textures, so they often score around the average on our Clean Score.
- Will the sweeteners in the NOWAY Jelly protein bar cause stomach issues?
- This protein bar uses erythritol (968), a type of sugar alcohol, as a sweetener. While it's not present in huge quantities, some people find that sugar alcohols can cause bloating or digestive upset, especially when consumed in large amounts. It's generally better tolerated than other polyols like maltitol. If you know you're sensitive to sugar alcohols, it might be worth trying one bar first to see how you feel before committing to a full box.
- NOWAY Jelly protein bar vs Marshmallow protein bar: which is better?
- Choosing between the NOWAY Jelly protein bar and Marshmallow protein bar comes down to texture preference and slight macro differences. The Pineapple Jelly protein bar has 33g of protein per 100g, while the Chocolate Marshmallow protein bar has 30.5g. The Jelly protein bar is also lower in sugar. Most people choose based on mouth-feel: the Jelly protein bar has a firm, chewy, jelly-like consistency, whereas the Marshmallow protein bar is softer and lighter. Both are collagen-based and offer a similar protein hit per serve.