NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Chocolate
NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Chocolate: independently scored 8.0/10 on Protein Score and 6.3/10 on Clean Score by ProteinScore.
14g protein per serve · 135 cal · 5.7g sugar · 59mg sodium · 45g serve.
Overview
This isn't your typical dense, chewy protein bar. It's a soft, chocolate-coated marshmallow, signalling a clear pivot towards a lighter, more indulgent snack format. The trade-off for that unique texture is a protein hit that sits firmly in the middle ground, not at the top of the category. Compared with the brand's own Vanilla marshmallow bar, this Chocolate version has fractionally less protein and a touch more sugar. The protein density at 30.5g per 100g is a shade above the 27g category average for protein snacks, but its ingredient list is shorter than the typical 22 we see, which is a point in its favour. The protein source here is hydrolysed bovine collagen, a departure from the usual whey or casein you'd find in most bars. This is what enables the marshmallow texture. To keep the sugar load in check at just 5.7g per serve, the formula leans on a mix of polydextrose (a fibre), erythritol (a sugar alcohol), and stevia for sweetness. Ultimately, we see this as a glovebox or desk-drawer snack for when you want something sweet that still contributes to your protein target. It's not a post-gym recovery powerhouse, but it's a smarter swap for a standard chocolate bar and a welcome texture change from the rest of the aisle.
Protein Score: 8.0/10
The lighter calorie count of 135 per bar is the main trade-off for a protein number that doesn't quite reach the heights of dedicated recovery bars. At 14g of protein per serve, it earns a 6.9/10, landing it just above the category average for protein snacks and well clear of a standard muesli bar. That 14g hit comes from hydrolysed bovine collagen, which gives the bar its unique marshmallow texture. This differs from the more common whey or casein proteins that create the dense, chewy texture many protein bars are known for. The protein-per-calorie metric is solid at 10.2g per 100kcal. For someone tracking macros, it's a useful number in a low-calorie package. However, if your goal is purely maximum protein after a heavy workout, you'd need nearly two of these to match the 20-30g hit from a single, more function-focused bar. It's a snack-with-protein, not a recovery tool.
Clean Score: 6.3/10
Is this a whole-food bar or a more processed snack? With 17 ingredients, including several additives to create its unique texture, it sits in the latter camp. The list includes thickeners, a preservative and a sugar alcohol, landing it a 6.1/10 for our Clean Score, which is below the category average. The additives are doing specific jobs here. Polydextrose adds fibre and bulk, gelatine and agar create the marshmallow structure, and sunflower lecithin emulsifies the chocolate coating. Erythritol and steviol glycosides provide sweetness without a heavy sugar load, while potassium sorbate ensures it stays fresh. This level of processing is the cost of creating a shelf-stable, low-sugar marshmallow that still delivers a protein kick. While it contains no artificial sweeteners or colours, it's not aiming for a short, clean ingredient list. It's a functional snack built for a specific texture and macro target.
Wins
- Delivers 14g of protein in a low 135-calorie bar.
- Unique marshmallow texture offers a change from dense bars.
- Contains no artificial sweeteners, using stevia instead.
Watch outs
- Protein is from collagen, not a complete whey or casein source.
- Contains sugar alcohol (Erythritol), which can affect some people.
- Ingredient list of 17 is longer than many simpler snacks.
Ingredients
Hydrolysed Bovine Collagen Peptides (27%), Dark Compound Chocolate (24%) (Sugar, Vegetable Fat (RSPO certified Palm Kernel Oil), Cocoa Powder (15%), Emulsifier (Sunflower Lecithin), Salt, Natural Flavour), Water, Polydextrose, Erythritol, Gelatine, Natural Flavours, Glycerine, Agar, Cocoa Powder, Preservative (Potassium Sorbate), Salt, Sweetener (Steviol Glycosides).
17 ingredients.
Frequently asked questions
- What is the texture of this bar actually like?
- It has a soft, light and chewy marshmallow texture coated in a thin layer of dark chocolate. Unlike the vast majority of protein bars that are dense, firm and often nutty, this one is much lighter and softer to eat. The use of collagen protein, gelatine and agar is what creates this unique mouth-feel. We think it's a welcome change if you find other bars too heavy.
- Will the sugar alcohol in this bar cause stomach issues?
- This bar contains Erythritol, a sugar alcohol used to provide sweetness without the calories of sugar. Erythritol is generally one of the better-tolerated sugar alcohols, with less reported digestive impact than others like maltitol or sorbitol. However, some people are sensitive to all sugar alcohols. If you know you're one of them, it might be best to skip it, but for most people, one bar should be fine.
- Is this bar filling enough for a snack?
- Yes, for most people this should work as a satisfying light snack. It contains 14g of protein and a decent amount of fibre from polydextrose, both of which help with satiety. At 135 calories, it's not a heavy snack and it won't replace a small meal. We'd say it's ideal for bridging the gap between lunch and dinner or as a smarter afternoon treat.
- How does this compare to other NOWAY! protein bars?
- This Chocolate Marshmallow bar is nutritionally very similar to the Vanilla version in the same range. When compared to the brand's Jelly Bar lineup, this marshmallow format tends to have slightly less protein per 100g. For example, the Belgian Choc Jelly Bar has around 35g of protein per 100g, while this has 30.5g. Think of the marshmallow bars as a slightly lighter, more texture-focused option.
- Where is this NOWAY! protein bar made?
- This product is made in Australia. The NOWAY! range is owned by ATP Science, which is an Australian supplement company based in Queensland. We have verified this information, but for more detail on the company's manufacturing processes, the brand's own website is the best source of information. We'd consider it a local option in the protein snack aisle.