NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Strawberry
NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Strawberry: independently scored 7.9/10 on Protein Score and 6.2/10 on Clean Score by ProteinScore.
14.8g protein per serve · 140 cal · 5.6g sugar · 40mg sodium · 45g serve.
Overview
Compared with the Vanilla version in the NOWAY marshmallow bar lineup, this Strawberry flavour packs a fraction more protein and sugar. It's a small difference, but it shows the tight nutritional profile the brand targets across these softer, chewier bars, which stand apart from the denser, grainer bars common in the category. On paper, the protein density of 32.9g per 100g sits comfortably above the category average for protein bars we track. The sugar content also creeps just above the typical bar, which isn't surprising given the marshmallow format and dark chocolate coating. The protein itself comes from hydrolysed bovine collagen peptides, a departure from the more common whey or casein you'll find elsewhere in the aisle. What we have here is a snack that prioritises texture and a novel protein source over a massive protein payload. The 14.8g of protein per bar is substantial enough to make a dent in your afternoon slump, but it's not aiming to compete with the 20g+ heavyweights designed for post-gym recovery. It's a lighter, more indulgent-feeling option in a low-calorie format.
Protein Score: 7.9/10
Stacking this Strawberry version against its Vanilla sibling reveals a slightly higher protein density, helping it land just above the category average. The 14.8g of protein per 45g bar is a decent contribution for a snack-sized format, earning a Protein Score/10. The protein-per-calorie metric is where this bar holds its own, delivering 10.8g of protein for every 100 calories. This efficiency makes it a smarter choice than many confectionary-style bars that offer far less protein for a similar calorie cost. It's a notable figure for a bar that feels more like a treat. However, it doesn't reach the levels of a dedicated recovery bar, which typically pack over 20g of protein. This isn't the bar to grab after a heavy weights session. It's better suited to bridging a hunger gap between meals or as a lighter protein top-up during the day.
Clean Score: 6.2/10
The soft, consistent marshmallow texture is achieved through a mix of stabilisers like gelatine and agar, and the ingredient list extends to 21 items in total. This level of processing to create a shelf-stable, unique format results in a Clean Score/10, which is below the average for the snack category. The list includes added sugar, polydextrose (a synthetic fibre), glycerine for moisture, and a preservative (Potassium Sorbate). While it avoids artificial sweeteners in favour of erythritol (a sugar alcohol) and stevia, the overall count of additives is what pulls the score down. We count seven additives in total, including colours, emulsifiers, and stabilisers. This isn't a whole-food bar, and it doesn't pretend to be. The trade-off is clear: you get a novel, convenient, and consistent snack experience, but it comes at the cost of a longer ingredient list. For shoppers who prioritise minimal processing, there are cleaner options on the shelf.
Wins
- A solid 14.8g of protein in a low 140-calorie bar.
- Uses collagen peptides as the primary protein source.
- Under 6g of sugar per 45g bar.
Watch outs
- Protein is lower than dedicated 20g+ recovery bars.
- Contains 21 ingredients, including preservatives and stabilisers.
- Uses added sugar in its chocolate compound and formulation.
Ingredients
Hydrolysed Bovine Collagen Peptides (28%), Dark Compound Chocolate (24%) (Sugar, Vegetable Fat (RSPO certi-fied Kernel Oil), Cocoa Powder (15%), Emulsifi-er (Sunflower Lecithin), Salt, Natural Flavour), Water, Polydextrose, Erythritol, Gelatine, Natural Flavours, Glycerine, Natural Pink Colour (Sweet Potato, Radish, Cherry and Apple), Agar, Preservative (Potassium Sorbate), Sweetener (Steviol Glycosides).
21 ingredients.
Frequently asked questions
- Will the sugar alcohols in this bar cause stomach issues?
- It's possible for some people. This bar contains erythritol, a sugar alcohol used to provide sweetness without the calories of sugar. While generally better tolerated than other polyols, sensitive individuals can still experience bloating or digestive upset, especially with higher consumption. We'd suggest starting with one bar to see how you react before making it a daily habit.
- Is this a good bar for pre or post-workout?
- It's better suited as a general daily snack than a dedicated workout supplement. With 14.8g of protein, it offers a moderate boost that can help with satiety, but it falls short of the 20-25g typically recommended for optimal muscle recovery after an intense training session. We'd see it as a convenient option to have in your gym bag for a light top-up, not as your primary recovery fuel.
- How filling is this marshmallow bar?
- It's more of a light snack than a meal replacement. The 140 calories and 14.8g of protein provide a reasonable level of satiety to curb afternoon hunger, and the 7.2g of fibre per 100g helps it feel more substantial than a simple sweet. However, it's not dense enough to replace a small meal. We think it's best used to bridge the gap between lunch and dinner.
- How does the Strawberry flavour compare to other NOWAY Marshmallow bars?
- The nutritional profiles are quite similar across the marshmallow bar range. Compared to the NOWAY! Collagen Marshmallow Bar in Vanilla, for example, this Strawberry version has a fraction more protein (32.9g vs 31.5g per 100g) and slightly more sugar. The core experience of a soft, collagen-based bar remains consistent. We'd suggest choosing based on your flavour preference rather than minor macro differences.
- Who makes NOWAY protein bars and where are they from?
- NOWAY protein products are made by ATP Science, an Australian supplement company. According to the brand, they are based in Queensland and their NOWAY collagen protein products are made in Australia. For more specific details about the company or its manufacturing processes, the brand's own website is the best source of information.