NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Vanilla
NOWAY NOWAY!® Collagen Marshmallow Bar Box of 12 - Vanilla: independently scored 7.9/10 on Protein Score and 6.4/10 on Clean Score by ProteinScore.
14.2g protein per serve · 135 cal · 5.5g sugar · 35mg sodium · 45g serve.
Overview
This isn't your typical dense, chewy protein bar. It's a soft, squishy marshmallow format, which signals a different kind of snack - lighter, more indulgent-feeling, and built around a protein source you don't often see in the bar aisle. Compared with the brand's own Chocolate Marshmallow Bar, this Vanilla version delivers 1.0g more protein per 100g and 0.5g less sugar, showing tight consistency across the flavour range. While its protein density is above the average for the protein snacks we track, the 12.2g of sugar per 100g also creeps just above the typical bar in this category. The protein comes from hydrolysed bovine collagen peptides, not the more common whey or casein. This is what creates that unique marshmallow texture, with gelatine and agar helping the structure. The sweetness is a blend of sugar, polydextrose, the sugar alcohol Erythritol (968), and stevia, which keeps the sugar-per-bar to a reasonable 5.5g. We see this as a desk-drawer snack or a lunchbox treat when you want something sweet that still carries a solid protein load. It's not a post-gym recovery bar, but it's a significant step up from a standard chocolate bar for tackling a mid-afternoon slump.
Protein Score: 7.9/10
Hydrolysed bovine collagen peptides provide the protein here, a different path than the usual whey or casein. This unique source delivers 14.2g of protein per bar, which is solid for a snack-sized format and earns a Protein Score/10, landing it just ahead of the category average. The protein-per-calorie metric is where it makes its case, offering 10.3g of protein for every 100 calories. This efficiency is strong for a bar that feels more like a confectionary treat than a dense, functional slab. It's a trade-off that prioritises texture and a lighter eating experience over raw protein numbers. Stack this against the brand's own Jelly Bar range and the Marshmallow bars have slightly less protein density. It's not designed to compete with the 20-30g heavy hitters in the post-gym space, but rather to offer the protein top-up in a format that feels like a genuine treat.
Clean Score: 6.4/10
This is a moderately processed snack, which is expected for a shelf-stable bar with a unique texture. The ingredient list includes thickeners, a preservative, and multiple sweeteners to achieve the marshmallow format, resulting in a Clean Score/10. The score trails the field, pulled down by the presence of seven additives, including the sugar alcohol Erythritol (968), stabilisers like gelatine and agar, and potassium sorbate as a preservative. An ingredient list of this length is not unusual for the category, where shelf stability and texture are key product goals. These ingredients are the trade-off for a bar that holds its soft, squishy form and stays fresh in a gym bag or desk drawer. While it's not a whole-food snack, it avoids artificial colours and sweeteners, using stevia instead. The product is made in Australia by the Queensland-based company ATP Science.
Wins
- 14.2g of protein in a sub-140 calorie bar.
- Unique soft, marshmallow-like texture.
- Uses collagen peptides as the primary protein source.
Watch outs
- Lower protein than dedicated whey-based recovery bars.
- Contains the sugar alcohol Erythritol (968).
- Seven additives including a preservative and stabilisers.
Ingredients
Hydrolysed Bovine Collagen Peptides (29%), Dark Compound Chocolate (24%) (Sugar, Vegetable Fat (RSPO Certified Palm Kernel Oil), Cocoa Powder (15%), Emulsifier (Sunflower Lecithin), Salt, Natural Flavour), Water, Polydextrose, Erythritol, Gelatine, Natural Flavours, Glycerine, Agar, Preservative (Potassium Sorbate), Sweetener (Steviol Glycosides).
17 ingredients.
Frequently asked questions
- Will the sugar alcohol in this bar cause stomach issues?
- It might for some, but it's less likely than with other sugar alcohols. This bar contains Erythritol (968), which is generally one of the better-tolerated sugar alcohols as it's mostly absorbed before it reaches the large intestine. However, people who are sensitive to polyols can still experience bloating or digestive upset, especially with high consumption. If you know you're sensitive to sugar alcohols, we'd suggest starting with half a bar.
- How does this marshmallow bar compare to the NOWAY Jelly bars?
- The Marshmallow bars are a softer, lighter-textured snack, while the Jelly bars are firmer and denser. In terms of nutrition, the Jelly bar range generally offers slightly more protein per 100g than the Marshmallow bar range. For example, the Belgian Choc Jelly Bar has 35.1g of protein per 100g, compared to 31.5g in this Vanilla Marshmallow bar. We'd choose the Jelly bar for a slightly bigger protein hit and the Marshmallow bar for a lighter, fluffier treat.
- Is this bar a good post-workout snack?
- No, we don't think this is the best tool for that job. With 14.2g of protein, it falls short of the 20-30g typically recommended for muscle recovery after a workout. It's better framed as a high-protein snack to tide you over between meals or to satisfy a sweet craving with a better nutritional profile than a standard chocolate bar. For post-workout recovery, we'd look for a dedicated bar with a higher protein count.
- Is this bar filling enough for a snack?
- Yes, for most people this should work as a light, satisfying snack. At 135 calories, it's not a heavy hitter, but the combination of 14.2g of protein and a decent amount of fibre from polydextrose helps with satiety. It's more substantial than a piece of fruit but won't feel like a small meal. We'd grab one to beat an afternoon slump without ruining your appetite for dinner.
- Who makes NOWAY protein bars?
- NOWAY products are made by ATP Science, an Australian supplement company. According to our verified brand information, the company is based in Queensland and the NOWAY range of products are made in Australia. For more specific details about their manufacturing process or company history, the brand's own website is the best source of information. We haven't independently verified other details beyond their Australian ownership and manufacturing base.