Snackboy Frosted Pro Cup Cinnamon Custard Donut
Snackboy Frosted Pro Cup Cinnamon Custard Donut: independently scored 6.1/10 on Protein Score and 6.2/10 on Clean Score by ProteinScore.
10.2g protein per serve · 154 cal · 2.8g sugar · 115mg sodium · 40g serve.
Overview
This isn't your typical dense, chewy protein bar; it's Snackboy's take on a dessert-style snack designed to hit a sweet spot. The Frosted Pro Cup leads with a cinnamon and white chocolate flavour profile, using soy protein crisps to create a lighter, crunchier texture than the more common whey-based bars in the aisle. Its 25.4g of protein per 100g sits just under the 27g category average for protein bars, while the 8.8g of sugar is also slightly below the typical 10.6g. The ingredient list, however, is longer than average, with 27 items compared to the usual 22 we see for snacks in this category, pointing to the processing required to build its complex flavour. Compared with the brand's Protein Ball White Choc Cookie Butter, this bar offers a stronger protein hit (25.4g vs 17.5g per 100g) for less sugar. It shows a clear trade-off within the Snackboy range between different flavour profiles and their nutritional delivery, with this bar leaning more towards protein performance. Ultimately, this is a bar for someone who wants a sweet-tasting, textured snack without a huge calorie or sugar load. We see it as a desk-drawer option for an afternoon slump rather than a dedicated performance product for the gym bag.
Protein Score: 6.1/10
Is this a proper protein bar or just a sweet snack? With 10.2g of protein in a 40g bar, it sits in a middle ground, earning a 6.7/10. It clears the bar for a snack-with-protein but doesn't reach the 20g+ territory of dedicated recovery bars, making it more of a lighter option. The protein-per-calorie metric is a useful guide here, delivering 6.6g of protein for every 100 calories. This is more efficient than a standard muesli bar but falls short of what you'd get from a leaner whey-based product. The protein source is primarily soy isolate, which gives it that characteristic crisp texture you feel in the first bite. On the shelf, this lands just above the category average for protein density. This makes it a solid option for a lunchbox treat or an afternoon snack when you want more substance than a biscuit, but we wouldn't build a recovery plan around it.
Clean Score: 6.2/10
What's actually in a cinnamon custard donut protein bar? The answer is a list of 27 ingredients, which is longer than the category average and contributes to its 5.4/10 Clean Score. The main additives are a natural emulsifier from sunflower lecithin and a gelling agent (carrageenan) used for texture. That longer ingredient list is the trade-off for creating a complex, dessert-like flavour and texture without a huge sugar load. Ingredients like soluble tapioca fibre, vegetable glycerine, and natural flavours are used to build the marshmallow and white chocolate components. It avoids artificial sweeteners, using stevia instead, but does contain added sugar from cane sugar and brown rice syrup. This isn't a whole-food snack, but it's not packed with artificial colours or preservatives either. It sits in the middle ground of processed snacks, trailing the field on our Clean Score. For shoppers who prioritise a shorter ingredient list there are simpler options, but for those focused on taste and texture, this is the price of admission.
Wins
- Delivers 10.2g of protein in a 154-calorie bar.
- Keeps sugar low at just 2.8g per serve.
- High in fibre with 19.5g per 100g.
Watch outs
- A long list of 27 ingredients to achieve the flavour.
- Protein is from soy, not a dairy-based isolate or concentrate.
- Not a high-protein recovery bar for post-workout.
Ingredients
Soy protein crisp (31%) (soy protein isolate, tapioca starch), White choc (19%) (tapioca fibre, vegetable oil, coconut milk powder, rice flour, emulsifier (sunflower lecithin), natural vanilla flavour, sweetener (steviol glycosides)), Soluble tapioca fibre, Coconut oil, Marshmallow (tapioca syrup, cane sugar, tapioca starch, gelling agent (carrageenan), soy protein, natural vanilla flavour), Humectant (vegetable glycerine), Coconut, Brown rice syrup, Cinnamon (2%), Cashew, Coconut milk powder (vegetable gum (gum acacia)), Natural flavours, Vanilla natural flavour (0.1%), Vitamin E.
26 ingredients.
Frequently asked questions
- Where can I buy Snackboy protein bars in Australia?
- Snackboy bars are typically stocked in the snack or health food aisle at major supermarkets like Coles. As Snackboy is a New Zealand-based brand, its Australian distribution is mainly through these large grocery chains. You may also find them available to purchase directly from the brand's website. We recommend checking the Coles website for local availability.
- How does this bar compare to other Snackboy snacks?
- This bar has a stronger protein focus than some other products in the range. Compared with the brand's Protein Ball White Choc Cookie Butter, for example, this Cinnamon Custard Donut bar has significantly more protein (25.4g vs 17.5g per 100g) and less sugar. This shows a deliberate choice within the range, with some products leaning into flavour and others, like this one, pushing the protein content higher.
- Is this bar filling enough for a snack?
- Yes, in our view it's a substantial snack. The combination of 10.2g of protein and a high fibre content (from ingredients like tapioca fibre) helps with satiety, making it feel more filling than its 154 calories might suggest. It offers more substance and staying power than a typical chocolate bar or muesli bar. We'd consider it a solid choice to bridge a hunger gap between meals.
- Is this a daily snack or a sometimes treat?
- It can fit as a regular snack, but it is a highly processed one. With only 2.8g of sugar per bar, it's not a sugar bomb, but the long list of 27 ingredients means it's far from a whole food. Think of it as a smarter swap for a confectionery bar rather than a replacement for fruit or yoghurt. We'd be comfortable with it as a frequent snack, but not a daily staple.
- What does the protein score mean for this bar?
- The protein score reflects how much protein you get for the calories, compared to other snacks. This bar delivers 10.2g of protein, which is significantly more than a standard muesli bar (which has around 2-5g) but less than a dedicated post-workout bar (often 20g+). Its score sits just above the average for the protein snacks category, confirming it's a legitimate protein-boosted snack, just not a heavy-hitter.