Snackboy Keto Ball Hazelnut Brownie
Snackboy Keto Ball Hazelnut Brownie: independently scored 3.9/10 on Protein Score and 6.6/10 on Clean Score by ProteinScore.
5.1g protein per serve · 178 cal · 2.8g sugar · 28mg sodium · 40g serve.
Overview
This ball-format snack from Snackboy is aimed squarely at the keto-friendly, treat-leaning end of the aisle. Its identity is less about a big protein number and more about delivering a hazelnut brownie experience built on a base of nuts, coconut, and soluble fibre, keeping the carbohydrate count low. Compared with Snackboy's own Protein Ball White Choc Cookie Butter, this Hazelnut Brownie version has 4.7g less protein and 4.7g less sugar per 100g. This positions it as a less sweet, lower-protein choice within the brand's broader snack lineup. Its 12.8g of protein per 100g sits well below the 27g category average for protein snacks we track, confirming its place as a snack-with-protein, not a protein-first product. The ingredient count of 20 is right around the category average, so it's not an outlier on processing, but it does rely on a long list of components to hit its textural and flavour targets. Ultimately, this is a convenient grab-and-go option for someone who wants a chewy, lower-sugar treat that feels more indulgent than its macros suggest. We see it as an afternoon pick-me-up, not a post-workout refuel.
Protein Score: 3.9/10
The trade-off for this ball's keto-friendly fat and fibre base is a protein number that doesn't trouble the category leaders. At just 2.9 grams of protein for every 100 calories, its protein density is low, earning a 4.1/10 score. The 5.1g of protein in a 40g ball is comparable to a standard supermarket muesli bar, not a dedicated protein snack. It trails the field, sitting well below the category average for protein snacks on our list, which is a key factor in its final score. This isn't the Snackboy product to reach for if post-gym recovery is the goal; it's a lighter option for an afternoon slump. You'd need four of these to get the protein of one mainstream bar, which highlights its positioning as a treat.
Clean Score: 6.6/10
This is a moderately processed snack, landing slightly ahead of the typical product in this aisle for its ingredient profile. The list avoids artificial sweeteners and preservatives, which helps it earn a 6.7/10 for the Clean Score. The ingredient list totals 20 items, which is right on the category average. The use of faba bean protein is a common plant-based choice, but it's part of a wider blend of fibres, nut butters, and natural flavours to achieve the brownie texture and taste. One emulsifier, soy lecithin, is present to hold the chocolate chips together. While it contains added sugar from sources like rice malt syrup and coconut sugar, the absence of artificial colours or sweeteners will appeal to shoppers who prefer to avoid them.
Wins
- High in fibre, with 18.8g per 100g to support satiety.
- Contains no artificial sweeteners, colours or preservatives.
- Single-serve format makes it a convenient on-the-go snack.
Watch outs
- Only 5.1g of protein per serve, closer to a muesli bar.
- Contains 20 ingredients, including added sugars and an emulsifier.
- High in fat, with 33.1g per 100g from nuts and butters.
Ingredients
Nut Blend (Coconut, Hazelnuts (14%), Cashews), Soluble Tapioca Fibre, Choc Butter (16%) (Almonds, Coconut Sugar, Cocoa Powder, Natural Flavour), Vegetable Glycerine, Faba Bean Protein, Dark Chocolate Chips (4%) (Soy Lecithin), Cocoa Powder (2.5%), Gluten Free Chocolate Biscuit, Rice Malt Syrup, Grape Juice, Vegetable Fibre, Natural Flavours, Vitamin E, Sea Salt.
19 ingredients.
Frequently asked questions
- Is this keto ball filling enough for a snack?
- Yes, for most people this should be satisfying enough for a small snack. While the protein is low at 5.1g per ball, the high fibre content of 18.8g per 100g contributes to a feeling of fullness. The fat from the nut blend also helps with satiety. We think it works best as a way to curb an afternoon craving rather than a substantial snack to bridge a large gap between meals.
- How does this compare to other protein balls?
- It sits at the lower end for protein content. The 5.1g of protein per serve is significantly less than the category average of around 27g of protein per 100g. Many dedicated protein balls and bars offer 15-20g of protein per serve. This Snackboy product is better understood as a keto-friendly, high-fibre energy ball that contains some protein, rather than a protein-first snack.
- Is this a protein snack or more of a treat?
- In our view, it's more of a treat that contains some protein. The 5.1g of protein is similar to a standard muesli bar, not a dedicated sports nutrition product. Its ingredient list, including choc butter and natural flavours, points to a focus on taste and texture to deliver a 'hazelnut brownie' experience. We'd grab it when we want a sweet-tasting, convenient snack, not when we're trying to hit a specific protein target.
- Where can I buy the Snackboy Keto Ball in Australia?
- This product is listed in the national catalogue for Coles supermarkets. You should be able to find it in the health food or snack aisle there. As Snackboy is a New Zealand-based brand, availability may vary by store, and it may also be available to purchase directly from the brand's own website. We haven't verified other stockists.
- What makes this a 'keto' ball if it has sugar?
- The 'keto' positioning comes from the very low carbohydrate count, which is 9.6g per 100g. While it does contain some added sugar from sources like coconut sugar and rice malt syrup, the total amount is low enough to keep the overall carbs down. The bulk of its energy comes from fats (33.1g per 100g) and fibre, which aligns with the principles of a ketogenic diet. It's a trade-off between using whole-food sugars and keeping carbs minimal.