Snackboy Protein Ball White Choc Cookie Butter
Snackboy Protein Ball White Choc Cookie Butter: independently scored 4.2/10 on Protein Score and 6.0/10 on Clean Score by ProteinScore.
7g protein per serve · 187 cal · 4.7g sugar · 76mg sodium · 40g serve.
Overview
The name says it all: White Choc Cookie Butter. This is a dessert-inspired protein ball that leads with flavour and texture, positioning itself as a more indulgent snack rather than a high-performance recovery food. With just 7g of protein in the 40g ball, it's best framed as a snack-with-protein, a step-up from a standard muesli bar for the lunchbox or desk drawer. Nutritionally, it lands below the category average for protein density, offering 17.5g per 100g where the typical protein snack we track sits closer to 27g. The sugar content is about on par with the category average, which is notable for a product with such a dessert-focused name. With 26 ingredients, it's a complex formulation to deliver that specific cookie butter experience. Compared with the brand's Keto Ball Hazelnut Brownie, this White Choc Cookie Butter version packs in 4.7g more protein per 100g, but also carries an extra 4.7g of sugar. This highlights the trade-off within the Snackboy range between ketogenic macros and sweeter, higher-protein options. Ultimately, we see this as a convenient, single-serve treat for when you want something with a bit more substance than a chocolate bar. It's for the person who prioritises taste and mouthfeel and sees the extra protein as a bonus, not the primary reason to buy.
Protein Score: 4.2/10
This ball sits in the aisle as a flavour-first choice, not a macro-focused one. The 7g of protein per 40g serve is a modest amount for a product in the protein snack category, which explains a score of 4.2/10. Its protein-per-calorie density of 3.7g per 100kcal is low, meaning you get less protein for the energy consumed compared to leaner options. Stacked against a dedicated protein bar, which typically offers 20-30g of protein, this ball doesn't compete. You'd need to eat three of them to get a similar protein hit, which isn't practical given the calorie and fat load. It's simply not designed for that post-gym recovery window. It does, however, offer a clear step up from a standard supermarket muesli bar that might only contain 2-5g of protein. Think of it as an incremental improvement, providing a small boost for those who want a better snack without committing to the dense, chewy texture of a full-blown protein bar.
Clean Score: 6.0/10
The 26-item ingredient list places this ball on the more processed end of the snack aisle. This earns it a Clean Score/10, which lags the typical product in this category. The score reflects the presence of added gums and emulsifiers, which are common in shelf-stable snacks but move it away from a whole-food profile. The main additives are a stabiliser (guar gum) and an emulsifier (sunflower lecithin). These are functional ingredients used to create and maintain the smooth, consistent texture expected from a 'cookie butter' product. They prevent the fats and solids from separating and ensure the ball holds its shape and pleasant mouthfeel. The trade-off here is between a clean, simple ingredient list and the delivery of a complex, dessert-like flavour and texture. While it avoids artificial sweeteners and colours, the formulation is a result of significant processing to achieve its taste profile. It's a convenience snack, not a minimally processed health food.
Wins
- Plant-based protein from faba bean, almond and soy sources.
- Under 5g of sugar in each 40g ball.
- Contains 10.2g of fibre per 100g for satiety.
Watch outs
- Just 7g of protein per serve is low for the category.
- A long list of 26 ingredients, including gums and flavours.
- Higher in fat than many protein snacks at 28.1g per 100g.
Ingredients
Nut Blend (Coconut, Cashews), Cookie Butter (16%), Rice Malt Syrup, Soluble Tapioca Fibre, Soy Protein Crisps (7%), Macro Mike Vanilla Protein (6%) (Faba Bean Protein, Almond Protein, Coconut Nectar, Coconut Milk Powder, Natural Flavours, Himalayan Rock Salt, Guar Gum), White Dairy Free Chocolate (6%) (Cocoa Butter, Sugar, Tapioca Fibre, Chicory Root, Coconut Milk Powder, Sunflower Lecithin, Natural Flavours), Vegetable Glycerine, Faba Bean Protein, Gluten Free Vanilla Biscuit, Vegetable Fibre, Natural Flavours, Vitamin E, Sea Salt.
25 ingredients.
Frequently asked questions
- Is this protein ball filling enough for a snack?
- Yes, for most people this should be satisfying enough for a small snack. At 187 calories, it's comparable to a muesli bar or a piece of fruit with a handful of nuts. The 10.2g of fibre per 100g and 7g of protein contribute to satiety, helping you feel fuller for longer than a simple sugary treat might. However, it's not substantial enough to replace a small meal. We'd consider it a solid option to bridge a hunger gap in the afternoon.
- How does its protein compare to a real protein bar?
- It's significantly lower. This ball provides 7g of protein per 40g serve. In contrast, most dedicated protein bars on the market contain between 20g and 30g of protein. You would need to eat three of these Snackboy balls to get a similar amount of protein, which isn't practical. This product is best seen as a snack with a protein boost, rather than a protein-first recovery or supplement product. We'd grab a dedicated bar if a high protein hit is your main goal.
- Where can I buy Snackboy Protein Balls in Australia?
- Snackboy's protein balls are catalogued in the snack aisle at Coles supermarkets. You'll typically find them alongside other protein bars and health food snacks. While they are listed at major supermarkets, they may also be available to purchase directly from the brand's own website. Availability can vary by store location, so it's always a good idea to check the supermarket's app or website for local stock levels. We'd suggest checking the Coles website first.
- What is the texture of the White Choc Cookie Butter ball like?
- The texture is designed to be indulgent and dessert-like, rather than dense and chewy like some protein bars. The ingredient list gives us clues: a nut blend of coconut and cashews provides a base, while soy protein crisps add a light crunch. The cookie butter, white chocolate, and vegetable glycerine contribute to a soft, moist, and slightly fudge-like consistency. It's a multi-textured experience that's closer to a confectionery treat. We think it's a good choice if you dislike the texture of traditional protein bars.
- Is Snackboy an Australian company?
- No, Snackboy is a New Zealand-based confectionery brand. While their products are sold in Australia, the company itself originates from New Zealand. We have independently verified this information. For more specific details about the company's history or manufacturing processes, the brand's own website would be the most direct source of information. We'd recommend checking there for any further corporate details.