Uncle Tobys Protein Muesli Bar Raspberry, Goji & White Choc
Uncle Tobys Protein Muesli Bar Raspberry, Goji & White Choc: independently scored 8.8/10 on Protein Score and 6.3/10 on Clean Score by ProteinScore.
7g protein per serve · 140 cal · 6g sugar · 70mg sodium · 35g serve.
Overview
Uncle Tobys is a household name in the cereal aisle, and these protein muesli bars feel like a tentative step into the more functional snack space. It's a familiar format for a brand known for oats, but the nutritional panel shows it doesn't quite commit to the protein-first mindset. With 20g of protein per 100g, it lags the typical protein bar on our list which averages 27g, feeling more like a fortified version of a classic muesli bar. Compared with the brand's own Protein Muesli Bar Strawberries and Creme, this Raspberry, Goji & White Choc version has slightly less protein and a touch more sugar. The ingredient list is long at 27 items, built on a base of oats and soy protein crisps to deliver a chewy, muesli-like texture. It's a trade-off between a whole-food feel and the processing needed to hit a specific protein number in a mainstream snack. We see this bar as a convenient way to get a small protein top-up, but it's not the one we'd reach for post-workout when a bigger protein hit is the goal. The five-bar multipack format clearly targets the weekly shop, positioning this as a lunchbox filler or a desk-drawer snack rather than a gym-bag essential.
Protein Score: 8.8/10
Soy protein crisps and rolled oats provide the protein foundation for this muesli bar. The resulting 7g of protein per serve is a definite step up from a standard snack bar, but it's not dense enough to challenge the category leaders, earning a 5.1/10. This score puts it below the average for protein snacks we've analysed. On the shelf, this bar sits in a confusing middle ground. It delivers about 5g of protein for every 100 calories, which is more efficient than your average chocolate bar but trails dedicated protein products. You'd need to eat three of these to get the protein of a single, higher-ranked bar, which highlights its positioning as a light snack. This isn't a recovery bar for after a heavy gym session. It's better viewed as a slightly more substantial afternoon snack or a lunchbox item that offers more protein than a typical muesli bar, which usually sits between just 2-5g of protein per serve.
Clean Score: 6.3/10
The 27-item ingredient list, including two emulsifiers, places this bar on the more processed end of the spectrum. This lands the bar a Clean Score/10, which is below the average for the snacks we track. It reflects the trade-offs required to create a shelf-stable, flavoured muesli bar with added protein. The additives, including soy lecithin and emulsifier 476, are common tools used to create a stable, consistent texture and bind ingredients like the white chocolate component. Added sugars like glucose, invert sugar, and honey also feature prominently, contributing to the taste at the cost of a cleaner profile and pushing the ingredient count higher than the category average. This isn't a whole-food bar, and it doesn't pretend to be. The processing is what delivers a convenient snack that holds together in a lunchbox. For shoppers prioritising a short, simple ingredient list, there are cleaner options available, but this fits the bill for a mainstream supermarket snack that still offers a small protein boost.
Wins
- 7g of protein is a step up from standard 2-5g muesli bars.
- Multipack format is convenient for weekly planning and lunchboxes.
- Contains 8.8g of fibre per 100g from oats and chicory root.
Watch outs
- At 7g of protein, it is not a post-workout recovery option.
- Contains 27 ingredients, including multiple types of added sugar.
- Scores below the category average for both protein and clean criteria.
Ingredients
Muesli Blend: (Uncle Tobys Rolled Oats (31%), Soy Protein Crisps (18%) (Soy Protein Isolate, Tapioca Starch, Salt), Raspberry Pieces (Raspberry Puree (1%)) (Wheat), Pumpkin Seeds (3%), Goji Berries (1%), Coconut, Milk Powder), Glucose, White Chocolate (7%) (Sugar, Milk Solids, Cocoa Butter, Emulsifiers (Soy Lecithin, 476)), Chicory Root Fibre, Vegetable Oil, Sugar, Humectant (Glycerine), Modified Starch (1412), Invert Sugar, Honey, Caramelised Sugar, Natural Flavours, Emulsifier (Soy Lecithin).
27 ingredients.
Frequently asked questions
- Where can I buy Uncle Tobys Protein Muesli Bars?
- These bars are widely available in major Australian supermarkets. They are currently listed at both Coles and Woolworths in the muesli bar or snack aisle. While we track major retail listings, it's also possible they are sold directly from the brand's website, which is worth checking for multi-buy deals. We'd suggest looking for them during your regular grocery shop.
- How does this bar compare to other Uncle Tobys protein bars?
- This Raspberry, Goji & White Choc flavour sits in the middle of the brand's range. It's very similar to the other flavours, but for a direct comparison, the Strawberries and Creme version has slightly more protein (0.7g more per 100g) and a little less sugar (1.1g less per 100g). The differences are minor, so the choice between them would likely come down to flavour preference rather than a significant nutritional advantage.
- Is this bar a proper protein snack or more of a treat?
- We'd frame this as a snack with protein, rather than a protein-first product. Each 35g bar provides 7g of protein alongside 6g of sugar, so it's a balance of function and flavour. It's a definite step up from a standard muesli bar, but it doesn't have the high-protein, low-sugar profile of a dedicated sports nutrition bar. Think of it as a more substantial afternoon snack.
- Is this bar filling enough for a snack?
- Yes, for most people this should work as a satisfying snack. The 7g of protein and almost 9g of fibre per 100g (from oats, seeds and chicory root) help with satiety more than a simple sugary snack would. At just under 140 calories, it's a reasonable size to bridge a meal gap without being heavy. We'd say it's a good option for fending off an afternoon slump.
- How is the Protein Score for this bar calculated?
- The score reflects protein density, not just the headline number. We assess the protein per serve (7g), per 100g (20g), and per 100 calories (5g) to understand its efficiency. This is then benchmarked against all other products in the Protein Bars & Snacks category. This bar scores below the category average because many other products offer more protein for a similar calorie count. It's more protein-dense than a regular muesli bar, but not a top-tier protein product.