Vital strength #1 Source Whey Protein Powder Blend 750g - Vanilla Ice Cream
Vital strength #1 Source Whey Protein Powder Blend 750g: independently scored 6.8/10 on Protein Score and 7.7/10 on Clean Score by ProteinScore.
25.1g protein per serve · 146 cal · 5.1g sugar · 147mg sodium · 37g serve.
Overview
As one of the most visible protein bags on supermarket shelves, this Australian-made blend is many lifters' first step into supplements. It's a straightforward mix of whey protein concentrate and milk proteins, designed for accessibility rather than elite performance. The formula is geared towards mass-market appeal, which shows in the numbers: it lands with a higher sugar count and a lower protein density than the average powder we see. The ingredient list is short and gets the job done without fuss. A 97% protein blend does the heavy lifting, supported by natural flavours and sucralose (955) for sweetness. The inclusion of soy lecithin (322) is a nod to mixability, aiming to prevent clumps in a standard shaker. It's a classic formulation that prioritises taste and texture for the everyday user over the ultra-lean profile sought by competitive athletes. Compared to the broader category, this powder's protein content of 67.9g per 100g is lower than the 74g average we track. The sugar content is also notably higher. This positions the product as an entry-level option for those buying their supplements alongside their weekly groceries, rather than a specialist product from a dedicated supplement store.
Protein Score: 6.8/10
This is a classic supermarket-aisle protein, built for accessibility first and foremost. The protein-per-100g figure of 67.9g is on the low side for a whey concentrate blend, which explains the 5/10 score. It delivers a standard 25.1g of protein per scoop, but you're getting more carbs and sugar along with it than you would in a more refined powder. The score here reflects that trade-off. While it technically clears the 65g protein minimum for a Whey Protein Concentrate, it sits at the very bottom of that 65-80g range. This means a larger portion of your scoop is made up of things that aren't protein, which isn't ideal if muscle recovery is your primary goal. Ultimately, this product lags the typical powder in this category on pure protein density. It's a convenient option when you're at Coles or Woolworths, but lifters chasing maximum protein per scoop with minimum filler will likely look to more specialised WPI or higher-grade WPC options.
Clean Score: 7.7/10
The formula avoids any artificial colours or preservatives, which is a solid starting point. With ten ingredients in total, it sits right on the category average for complexity. The use of a single artificial sweetener, sucralose (955), is the main factor pulling the 7.6/10 score down slightly from the top of the table. That score, which is just below the category average, reflects a product that is largely straightforward but not entirely "clean". The anticaking agent (551) and soy lecithin (322) are functional additions to ensure the powder doesn't clump and mixes smoothly, which are practical trade-offs for a better user experience. For shoppers who are diligent about avoiding artificial sweeteners, this won't be the right fit. However, for the average person who just wants a powder that tastes good and mixes well without a long list of synthetic additives, it represents a reasonable compromise between purity and practicality.
Wins
- Aussie-made by a long-standing local brand.
- 25.1g of protein per 37g scoop.
- Available in major supermarkets like Coles and Woolworths.
Watch outs
- Protein purity of 67.9g/100g is below the category average.
- Contains artificial sweetener sucralose (955).
- Sugar content of 13.7g/100g is higher than typical powders.
Ingredients
Vital Strength Protein Blend (97%) (Whey Protein Concentrate, Milk, Soy Lecithin), Buttermilk Powder, Milk Protein Concentrate, Natural Flavours, Sodium Chloride, Sweetener (Sucralose), Anticaking Agent (551).
10 ingredients.
Frequently asked questions
- Is Vital Strength #1 Source Whey a good protein powder?
- We can't give specific nutritional advice, but the data shows this is an entry-level protein powder for the Australian market in 2026. It delivers 25.1g of protein per serve from a blend of whey and milk concentrates. However, its protein purity of 67.9g per 100g is lower than the 74g category average for powders we've scored, and its sugar content is more than double the average. It's an accessible, Australian-made option, but lifters chasing maximum protein efficiency may find stronger alternatives.
- How much protein is in Vital Strength Whey?
- A single 37g scoop of Vital Strength #1 Source Whey provides 25.1g of protein. When measured per 100g, the protein powder contains 67.9g of protein, which sits at the lower end of the 65-80g benchmark for a whey concentrate blend. For the Australian shopper in 2026, this means it delivers a standard protein hit per serve, but isn't as protein-dense as more specialised isolate or hydrolysed whey powders available.
- Where is Vital Strength protein made?
- Vital Strength is an Australian-owned and manufactured brand. According to the brand's verified information, it was founded in 1999 and is owned by Chemist Warehouse. This makes it a locally produced option for shoppers who prefer to buy Australian-made supplements for reasons of supply-chain traceability or supporting local industry. You'll find it stocked in major Australian supermarkets like Coles and Woolworths.
- What is in Vital Strength Whey Protein?
- The ingredient list for Vital Strength #1 Source Whey contains 10 ingredients in total. The bulk of the formula is a protein blend (97%) made from whey protein concentrate and milk protein concentrate, with buttermilk protein powder also included. For flavour and sweetness, it uses natural flavours and the artificial sweetener sucralose (955). The formula also contains soy lecithin (322) as an emulsifier to help with mixability, and an anticaking agent (551).
- Will this protein powder mix well in a shaker?
- The ingredient list includes soy lecithin (322), which is an emulsifier added specifically to help powders dissolve in liquid and prevent clumping. While we don't physically test mixability, the presence of lecithin is a strong indicator that the manufacturer has designed it to mix smoothly in a standard shaker with cold water or milk. This is a common feature in modern protein powders to ensure a better texture without needing a blender.
- How much sugar is in Vital Strength Whey?
- This protein powder contains 13.7g of sugar per 100g, which breaks down to 5.1g of sugar in each 37g serve. This is more than double the category average of 5.3g of sugar per 100g for protein powders we have analysed. The sweetness comes from the natural milk sugars in the whey and added sucralose (955), so there's no added table sugar, but the overall sugar load is higher than many other powders on the shelf.
- How does ProteinScore rate this protein powder?
- We don't give nutritional advice, but our scoring system evaluates products based on their data. This protein powder's protein density of 67.9g per 100g is below the category average, contributing to its final score. On the clean ingredient front, its list of 10 ingredients, including one artificial sweetener, also sits slightly below the average for the powders we've indexed. Our full analysis provides a detailed breakdown of these numbers.